Amazon Prime Video will introduce restricted adverts to its content material beginning January twenty ninth, providing an ad-free choice for a further payment.
In an e mail to subscribers, Amazon confirmed that motion pictures and TV exhibits on Prime Video will quickly function “restricted ads” beginning on January 29, 2024. The corporate assured customers that Prime Video may have “meaningfully fewer adverts than linear TV and different streaming TV suppliers.”
The present value of Amazon Prime memberships won’t change, however members preferring to keep away from adverts can go for an ad-free model at an additional value of $2.99 per 30 days. Amazon’s e mail to subscribers reads:
Expensive Prime member,
We’re writing to you right this moment about an upcoming change to your Prime Video expertise. Beginning January 29, Prime Video motion pictures and TV exhibits will embrace restricted ads. It will permit us to proceed investing in compelling content material and hold growing that funding over a protracted time period. We goal to have meaningfully fewer adverts than linear TV and different streaming TV suppliers. No motion is required from you, and there’s no change to the present value of your Prime membership. We will even provide a brand new ad-free choice for a further $2.99 per 30 days…
Amazon already operates Freevee, a free, ad-supported streaming service. Competitor streaming providers like Disney+, Hulu, and Netflix have additionally launched ad-supported choices amid rising subscription prices.
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