Since Search Engine Land launched, now we have given PPC specialists a platform to share their in-depth data and well timed insights – with the objective of serving to you resolve issues, handle challenges and perceive the continuously shifting panorama of paid search, paid social and show.
What follows are hyperlinks to the ten most-read, must-read Search Engine Land PPC columns of 2023 that had been contributed by our unbelievable group of Topic Matter Consultants.
Learn to keep away from repeating some severe errors that advertisers have made with their Efficiency Max campaigns. (By Menachem Ani. Revealed Jan. 17.)
Getting Efficiency Max to work for lead era packages with out offline conversion information could be very onerous. Be taught what you are able to do right here. (By Menachem Ani. Revealed Feb. 14.)
5 suggestions for utilizing Google Adverts retargeting with electronic mail, natural visitors, cross-device monitoring, junk mail, and social media. (By Adriana Stein. Revealed Dec. 1.)
Learn to keep or enhance your efficiency in Google Adverts and put together for the removing of those high-quality audiences. (By Chelsea So. Revealed March 1.)
Google Adverts is basically altering the way in which suggestions work. Right here’s why it is best to take excessive warning in making use of any advice. (By Greg Finn. Revealed Jan. 5.)
Be taught in regards to the Hagakure methodology, a contemporary strategy to Google Adverts administration that blends simplicity and automation for higher outcomes. (By Benjamin Wenner. Revealed Oct. 5.)
Use this script to offer GPT with details about your account and get a efficiency abstract that may be shared with shoppers and stakeholders. (By Frederick Vallaeys. Revealed June 5.)
Discover real-world examples of how one can use the characteristic to hurry up PPC information processing and visualization, insights era, and extra. (By Jason Tabeling. Revealed Aug. 31.)
This script may also help you leverage GPT’s API to make use of the utmost variety of RSA belongings and, in flip, enhance your paid search campaigns. (By Frederick Vallaeys. Revealed April 13.)
Learn to use ChatGPT to stage up your paid search efforts with out sacrificing technique, authenticity or creativity. (By Amy Hebdon. Revealed Feb. 1.)
