Posted by Sam Vivid, Vice President & Common Supervisor, Google Play
Howdy everybody,
Since becoming a member of the group initially of this yr, I’ve been constantly impressed by our unimaginable group of individuals constructing apps and video games, and it’s been my privilege to assist your onerous work and creativity. Particularly, it’s been thrilling to see you not solely establish new person wants, however to develop revolutionary methods of fixing them along with your apps and video games. This yr, our annual Better of Play awards launched new classes to acknowledge these achievements, together with “Finest with AI” and “Finest multi-device app and recreation.”
Regardless of the place you’re in your developer journey, whether or not you simply printed your first app or already reached a worldwide viewers, Google Play is dedicated to being your companion in progress. Right here’s a glance again at a few of the key instruments, options, and applications we constructed this yr that can assist you attain your full potential and construct a profitable enterprise on Google Play.
Try the video under or maintain studying for extra particulars about this yr’s updates.
New instruments and options inbuilt 2023
Consumer progress and engagement:
Monetization:
- Generate income extra successfully with the power to A/B check costs to optimize for native buying energy at scale.
- Develop and retain your subscribers with our new subscription capabilities, corresponding to the power to supply totally different auto-renewing and pay as you go plan costs per billing interval.
- That will help you optimize for a worldwide viewers, we’ve began mechanically updating our min/max value ranges to replicate foreign money fluctuations in opposition to the US greenback. You’ll additionally see a notification anytime we advocate a value adjustment to your in-app merchandise.
- We added a number of standard native fee strategies to our in depth library, together with PicPay in Brazil and PayPay in Japan, and expanded our assist of UPI in India.
- And with the introduction of our new different billing APIs, builders providing an alternate billing system alongside Google Play’s can take pleasure in a extra streamlined expertise.
Privateness and safety:
Investing in our app and recreation group
This yr, our Indie Video games applications helped companies of all sizes develop on Play. By way of our Indie Video games Fund, we awarded $2 million and supplied hands-on assist to 10 Latin American studios to assist them develop their video games on our platform. And for mentorship from Google and business consultants, early-career indie builders can apply for the Indie Video games Accelerator from now till December 12, 2023.
We’re additionally pushing for better illustration and fairness within the developer group by giving $600,000 throughout 13 nonprofit organizations all over the world to assist extra inclusive programming. For instance, we’ve partnered with World Sport Jam and the IGDA Basis to host a recreation jam that helps ladies throughout Asia and Latin America launch careers in recreation improvement.
And at last, we continued our tour of the world by sharing and celebrating your tales by means of #WeArePlay. This yr, we spotlighted over 260 app and recreation companies from Europe, Japan, India and extra.
Trying forward
I’m enthusiastic about the way forward for Google Play, which is able to see much more updates and enhancements to the work we did this yr.
For instance, you will have observed that we gave the Play Retailer a contemporary look this yr, with extra visible elements, new video capabilities, and fluid animations, and launched new methods for folks to find, have interaction, and re-engage along with your apps and video games. Along with new unique editorial content material and livestream occasions, we additionally developed new methods for customers to be rewarded for his or her play, corresponding to with time-bound presents and promotions.
Subsequent yr, we’ll construct on that funding, going deeper to offer extra worth to customers — and, in flip, to your companies. We’re trying to:
- Proceed to enhance gaming experiences throughout platforms,
- Direct customers to the proper experiences, inside and throughout apps,
- Assist of us get essentially the most out of their units, and
- Make it simpler for customers and builders to transact once they need to.
As you understand, Google Play is greater than an app market. We join folks with the experiences they’ll love, wherever they’re, on no matter machine they’re utilizing. An enormous a part of that is our continued give attention to making it simpler for folks to search out your newest, most related app and recreation content material. It additionally means going past the Play Retailer to ship this content material to folks throughout their units, when and the place it is most related.
As soon as once more, I need to thanks for all of the onerous work you’ve put into making Google Play the most effective place for apps and video games. I can’t wait to see what you construct subsequent.
On behalf of all of us at Google Play, completely satisfied holidays and finest needs for an incredible 2024.
Sam Vivid
Vice President and Common Supervisor, Google Play
