Greg Joswiak, Apple’s Senior Vice President of Worldwide Advertising and marketing, not too long ago sat down with Thai outlet iMod for an interview. Within the video posted on YouTube, Josiwak talks about Apple’s determination to shoot a complete occasion with an iPhone, how the corporate works with artistic and professional customers, Steve Jobs keynotes, and extra.
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Within the interview, Joswiak recounts among the issues he discovered from his time working alongside Steve Jobs:
One of many issues that at all times stands out in my thoughts, when you bear in mind among the Steve Jobs keynotes, he used to speak about, and he’d present signposts, the intersection of know-how and liberal arts. And he defined that Apple was at that intersection. It’s in Apple’s DNA that know-how alone just isn’t sufficient. That it’s know-how married with liberal arts, married with the humanities.
And he would inform us this for years. It wasn’t simply a part of that presentation, that nice issues on this house come at that intersection. As a result of you need to be technical sufficient to have the ability to create nice merchandise, however you need to faucet into that liberal arts aspect to know the right way to create one thing new…the right way to be artistic.That’s utterly true for the corporate. It’s utterly true for our merchandise. It’s additionally true for our advertising.
Additionally what he would inform us is that every one nice advertising relies within the fact. It sounds basic, however there’s a variety of firms attempt to make you consider one thing that isn’t essentially true.
And we’ve at all times believed that if we construct nice merchandise with nice options which might be constructed to encourage and enrich our prospects’ lives, that’s the premise of the story.
Joswiak additionally elaborated on the iPhone 15 Professional Max digicam {hardware} – together with addressing how the October Mac occasion was shot solely on iPhone.
We’ve been investing years in our cameras and iPhones. We really feel we have now this duty to our customers as a result of extra photographs are taken with iPhones than another digicam or system on this planet
We don’t have a look at different smartphones as our competitor. We have a look at high-end professional cameras as what we’re making an attempt to emulate. And the factor that we had been lacking there was the power to do the publish shade grading, and we added these capabilities now with the iPhone 15 Professional.
And one of many issues I don’t know when you’re conscious of…the current Mac occasion that we did was shot solely on iPhone. And it appears to be like incredible, proper? The enhancing was all on the Mac and the video was all shot on the iPhone. It reveals you what you are able to do with an iPhone 15 Professional, so we’re very very happy with that.
The complete interview might be watched beneath.
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