Posted by Paul Feng – Vice President of Product Administration, Google Play
Our annual Playtime occasion sequence kicks off tomorrow, with bulletins from our product groups and insights from native Google consultants. In case you’re not one of many attendees becoming a member of us in particular person this 12 months, right here’s a sneak preview of the product information we’ll be sharing that can assist you develop profitable, long-term companies on Google Play.
Try our prime 5 updates within the video beneath, or learn on for the total record.
Extra methods to spice up development and engagement
This 12 months, we improved three of our most impactful choices: customized retailer listings, the deep hyperlinks web page in Play Console, and Google Play Video games on PC.
Customized retailer listings allow you to optimize your conversion fee and acquisitions by creating totally different messaging for various person segments. Lots of you will have already been utilizing your 50 customized retailer listings to tailor your messaging by nation, pre-registration standing, Google Adverts campaigns, or to inactive customers.
Now, we’re making it even simpler to create and handle your listings with the flexibility to:
- Save your listings as a draft to proceed modifying later
- Schedule your listings to publish whenever you need and for the period you select
- Take a look at your listings with a portion of your viewers earlier than rolling them out
Final 12 months, we launched a brand new Play Console web page devoted to deep hyperlinks that can assist you uncover extra alternatives for development and engagement. This web page flags damaged deep hyperlinks and supplies detailed steering on methods to repair them, in addition to helps you rationalize your web-to-app mapping by reviewing your prime web site URLs and their deep hyperlink standing.
This 12 months, we improved the web page with new metrics and insights that can assist you benefit from your deep hyperlink technique. Now you can:
- Be certain that the touchdown pages out of your ad campaigns are deep-linked
- See the share of your top-performing URLs which were deep-linked, so you possibly can see the place you will have a possibility to direct extra customers to your app
- Discover out what share of customers together with your app put in would have the URL open contained in the app
For recreation builders, we’ve expanded our Google Play Video games on PC beta that can assist you develop your person base. Since we launched this system final 12 months, we’ve seen an incredible quantity of development. Google Play Video games on PC at present reaches customers in additional than 120 international locations, providing over 3,000 titles together with Conflict of Clans, Conflict Royale, Free Hearth MAX, and Indignant Birds 2*. Study extra about how Google Play Video games on PC has improved the standard of the gaming expertise to speed up your development.
Extra methods to succeed in your monetization objectives
That will help you extra successfully generate income out of your audiences, we’re rolling out new options on our commerce platform that can assist you optimize your costs, attain extra patrons, and higher handle person purchases.
At this 12 months’s I/O, we launched value experiments for in-app merchandise, permitting you to check value factors and optimize for native buying energy at scale. Subsequent month, you’ll be capable of:
- Save your experiments as drafts to edit later
- Take away a poorly performing variant throughout the experiment
- See warning notifications for potential value configuration points
- Apply the ”profitable” value to any and all merchandise inside the experiment
We’ve additionally began routinely updating our min/max value ranges to replicate forex fluctuations towards the US greenback, and also you’ll see a brand new Play Console Inbox notification anytime we advocate a value adjustment of your in-app merchandise.
Moreover, we have made a number of updates that can assist you higher attain a world viewers. Now you possibly can extra effectively show accessible merchandise and affords to customers primarily based on regional availability with the brand new getBillingConfigAsync API, which supplies the person’s relevant nation for Google Play. Our intensive cost technique library now contains common cost strategies PayPay eWallet and money top-ups at over 14,500 Lawson shops all through Japan, money top-ups at over 18,000 7-Eleven shops in Mexico, ShopeePay eWallet within the Philippines, Verve Card in Nigeria, and China UnionPay Card all through choose East Asian and Southeast Asian markets.
Coming quickly, real-time developer notifications will broaden to incorporate notifications for one-time purchases and voided purchases akin to cancellations, revocations, and chargebacks. These offers you extra visibility and allow you to higher handle purchases, together with making faster entitlement changes and taking motion towards potential fraud and abuse.
We’re additionally persevering with our dedication to person selection billing, supplying you with extra flexibility and selection when monetizing on Google Play. Builders enrolled in person selection billing can provide an extra billing system alongside Google Play’s in over 35 markets. And now, we’re making the different billing APIs accessible to taking part builders with customers throughout these markets. With the APIs built-in, builders can stay up for a extra streamlined expertise:
- Person selection screens rendered by Google Play: you’ll now not have to construct and preserve the knowledge and/or selection screens as required by UX tips
- Various billing settings in Play Console: handle different billing settings for eligible apps, together with market enrollment, cost technique emblem, and extra
- Simplified transaction reporting: eradicating guide touchpoints
- Google Play Prime Charts: transactions reported by way of API are mirrored on Prime Charts
- Improved reporting: transactions reported by way of API allow extra detailed developer reporting – together with change charges, related app bundle ID, service payment charges, and extra
Serving to you ship high-quality experiences
To attach individuals with experiences they’ll love, we constantly put money into new instruments, options, and applications that can assist you construct high-quality apps and video games. As a reminder, we measure high quality throughout 4 key pillars: core worth, person expertise, technical high quality, and privateness and safety.
For instance, we’re rising the app bundle dimension restrict from 150MB to 200MB that can assist you ship extra performance to enhance your core worth and person expertise. As a result of Play will proceed to ship solely the related content material, customers will solely expertise your enhanced performance and never elevated app dimension.
That will help you enhance your technical high quality, we’re excited to announce some new options in Android vitals that can assist you monitor your title towards per-device unhealthy habits thresholds and successfully handle and debug points. Now you can:
- Monitor and detect points with launch rollouts utilizing hourly vitals knowledge
- Analyze longer-term traits in technical efficiency with 3 years of Android vitals knowledge
- Prioritize gadgets by enterprise influence with per-device enterprise metrics like retailer itemizing impressions, common ranking, and every day lively machine metrics
- Get notified by way of e-mail and Play Console Inbox when your per-device unhealthy habits threshold exceeds 8%
- Analyze Android vitals crash occasion knowledge and potential fixes alongside your code instantly inside Android Studio by way of App High quality Insights
- Grant Play Console teammates restricted entry to app high quality knowledge solely
And eventually, to assist make sure you’re delivering the most effective expertise to your customers whilst you’re on the go, try the just lately refreshed Play Console app, the place you possibly can:
- Monitor the metrics you care about
- View and reply to opinions
- Monitor and handle your apps throughout tracks and releases
- Handle your app’s orders and concern refunds
- Obtain messages from Google Play
Defending your corporation with the Play Integrity API
Over the previous couple of years, we’ve continued to put money into the Play Integrity API to make sure that customers expertise your apps and video games the best way you propose.
Right this moment, we’re saying a number of main updates, together with:
- Low-latency Play Integrity API commonplace requests are leaving beta and changing into accessible to all builders, supplying you with integrity verdicts which might be 10X sooner
- A new opt-in Play Shield sign checks whether or not Play Shield is on or off and whether or not any identified malware is detected
- A new Play Integrity API report and improved controls in Play Console helps you see points and adapt your anti-abuse technique with an evaluation and breakdown of API responses throughout your set up base
- SDK suppliers now have the choice to arrange and handle their Play Integrity API integration utilizing the Google Play SDK Console, giving them management over their quota and letting them customise API responses
We hope you benefit from all these new options to proceed rising your companies on Google Play. Please proceed sharing your suggestions so we are able to construct the instruments it’s good to energy your development. Thanks for being a part of the Google Play group.
*Google Play Video games on PC is obtainable to obtain in 122 international locations as of Nov 15, 2023.
