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Roku has been round for a decade and it’s celebrating the event with the Roku Professional Sequence TVs, which include a brand new AI characteristic.
These streaming TVs supply enhanced image high quality and automated content material optimization, Roku stated because it prepares to indicate off the products at CES 2024, the massive tech commerce present in Las Vegas subsequent week.
Roku TV debuted in 2014 and its TV licensing program has expanded to incorporate fashions from 25 international TV companions. It launched its personal branded TVs in 2023.
San Jose, California-based Roku stated it plans to launch the Roku Professional Sequence TVs in spring 2024. Obtainable in three sizes — 55 inches, 65 inches and 75 inches — the Roku Professional Sequence TVs purpose to amalgamate Roku’s simplicity with a refined {hardware} design.
Emphasizing image high quality and immersive audio, these TVs are outfitted with a 4K QLED show, Mini-LED native dimming, and enhanced audio expertise to ship a fascinating cinematic expertise. The wall-mounted design is tailor-made for streaming.
Chris Larson, vice chairman of retail technique at Roku, stated in an announcement, “Roku Professional Sequence’ image and audio high quality, polished design, distinctive options, and ease-of-use convey the market management and innovation that Roku is understood for to a TV made for streaming.”
Roku additionally unveiled the Roku Good Image, a characteristic slated for launch in spring 2024. This characteristic, accessible throughout all Roku TV fashions, together with the Roku Professional Sequence, makes use of AI and machine studying to routinely modify the image primarily based on the content material displayed. This expertise goals to offer viewers with an optimized visible expertise, making certain top-notch presentation for each piece of content material.
The Roku Professional Sequence TVs can be priced beneath $1,500 for sizes ranging between 55 inches to 75 inches and can be complemented by an optionally available mount designed by Roku, seamlessly mixing design and performance. Moreover, Roku introduced the expanded retail availability of Roku Choose and Plus Sequence TVs later this 12 months, promising additional particulars to observe. Circana stated Roku has the No. 1 good TV working system within the U.S. and Mexico.
“From the very starting, we envisioned a world the place TV followers may get pleasure from their favourite content material on their very own phrases, on their most well-liked model with none problem,” stated Mustafa Ozgen, president of Gadgets, Merchandise and Know-how at Roku, in an announcement. “As we have a good time this unbelievable milestone of 10 years of the Roku TV program, we sit up for persevering with to innovate alongside our companions, to ship the very best streaming expertise to households worldwide.”
As international streaming continues to rise, Roku prospects have considered 100 billion streaming hours on a trailing 12-month foundation and averaged 3.9 streaming hours a day per lively account (as of Q3 2023).
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