Thursday, July 4, 2024

Can AI present higher customer support?

Taking up huge challenges is nothing new for Tsai, who was simply 15 when she arrived at MIT. And whereas she all the time cherished math and science, on the Institute she found much more pursuits. “A part of what was magical about MIT was that it actually does encourage you to discover lots of issues,” she recollects. The truth is, she double majored (in mechanical engineering and supplies science and engineering), double minored (in political science and organic engineering), and earned a grasp’s within the MIT Media Lab. An early profession in commodities buying and selling took her to Switzerland and Singapore. Subsequent, she labored at a fintech startup, and although the corporate wasn’t profitable, she found that the entrepreneurial mindset suited her. 

As she spoke to firm leaders, the necessity for higher customer support—an important perform with excessive labor prices—got here up repeatedly. And with an trade turnover charge of as much as 100% yearly, it’s uncommon to have a employees filled with well-trained, well-informed representatives. 

Whereas different buyer software program instruments use AI to assist make human brokers extra productive in sure areas, Tsai says that HiOperator’s HiQ platform is the primary AI-based system that automates virtually all the things an agent does, together with resetting passwords, submitting refunds, and processing returns/replacements. It makes use of generative AI to put in writing customer-facing e-mail, chat, and textual content messages, offering help that, in line with Tsai, looks like “speaking to a extremely sharp human.” 

Tsai says corporations that beforehand relied on people alone to deal with customer support queries see buyer satisfaction scores go up after they make use of the system. However she insists that it received’t eradicate human customer support brokers. As an alternative, it may free them to assist troubleshoot complicated requests, like well being and security considerations for a meals firm.

This sort of automation “will not be about changing human labor outright,” she says, “however slightly about rising service trade output whereas offering extra attention-grabbing and fulfilling jobs.”

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