CES 2024 can be right here earlier than we all know it, taking on Las Vegas with throngs of crowds, cubicles filled with merchandise and loads of firms making claims about how AI is enhancing their choices. As famous in our CES preview, although the convention has had its ups and downs of late, it’s more and more develop into a possibility for startups to seize consideration whereas all eyes are drawn to the larger price range bulletins from the likes of Samsung, Sony and Nvidia.
TechCrunch can be on the bottom at CES 2024 all through the occasion subsequent week, with a specific concentrate on these startups which may simply be headlining an enormous livestream of their very own in a pair years. You may observe together with our group’s CES protection throughout the positioning and social handles right here, however let’s lower to the chase, since everyone knows these big-name occasions nonetheless matter.
Monday, January 8 will give shopper tech and transportation aficionados lots to observe beginning at 8 a.m. PT / 11 a.m. ET, with most of the highest-profile press conferences being livestreamed to the general public as has develop into the norm. These occasions will set the stage for the general public CES present flooring opening January 9 and operating via January 12.
As you’ll see within the rundown under, AI would be the massive through-line operating throughout nearly the entire massive occasions, as CES 2024 marks the primary iteration of the occasion absolutely within the new AI-centric period.
We’ll maintain this record up to date as the large day attracts nearer and as schedules change, however for now, these are the big-ticket firms seeking to make an enormous splash earlier than the conference doorways open and CES 2024 begins for in-person attendees Tuesday.
Nvidia
8 a.m. PT / 11 a.m. ET
CES is losing no time in attending to one of many foremost occasions. Nvidia is coming into the occasion driving excessive on its current AI-fueled progress. So it’s no shock Nvidia guarantees a concentrate on AI and content material creation throughout their kickoff handle at CES.
LG
8 a.m. PT / 11 a.m. ET
On the identical time, LG can be showcasing its personal updates, although they’ve already proven a part of their hand by releasing the small print on its new OLED TV lineup, that includes AI processors it claims will considerably enhance visible and audio constancy over prior fashions. LG may also characteristic updates on dwelling, mobility and, you guessed it, AI in its CES occasion.
Asus
9 a.m. PT / midday ET
Asus takes the prize for many hyperbolic CES teaser, because it units out to place viewers “searching for unbelievable transcendence.” That’s a technique of framing the formal reveal of what Asus already confirmed to be a brand new dual-screen laptop computer design.
Honda
10:30 a.m. PT / 1:30 p.m. ET
Honda’s been fairly clear about what to anticipate from its CES occasion this yr: the reveal of a brand new EV collection, full with a purple-tinted tease of its type issue. Will that coincide with extra particulars on Honda’s partnership with Sony for the Afeela model revealed at CES 2023? Time will inform.
Hyundai
1 p.m. PT / 4 p.m. ET
Hyundai’s most attention-grabbing reveal appears to be like to be an replace on its Supernal eVTOL (electrical vertical takeoff and touchdown car), which was first showcased again at CES 2020. Along with its CES kickoff, Hyudai is internet hosting separate occasions Tuesday centered solely on the eVTOL idea and its imaginative and prescient for mobility hubs for these flying automobiles to truly take off and land from. Past its aerial ambitions, Hyundai can be speaking about sustainability, software program and naturally, AI in a stream that’s deliberate for, however not but public on their YouTube channel.
Samsung
2 p.m. PT / 5 p.m. ET
In case you’re in search of telephone information from Samsung, you’ll have to attend till January 17, when their subsequent Unpacked occasion will kick off. As has been the case for a number of years, Samsung will concentrate on the remainder of their product strains at CES 2024.
And people merchandise are about to get the AI push, if their press convention title “AI for All: Connectivity within the Age of AI” wasn’t sufficient of a sign. Samsung has already revealed some AI purposes within the kitchen and in its up to date robotic vacuum lineup, with extra anticipated from its CES occasion being livestreamed by way of their newsroom web site.
Sony
5 p.m. PT / 8 p.m. ET
Witnessing the Ghostbusters brand sporting a VR headset is simply the type of company synergy CES is made for. Sony has highlighted using its know-how inside its movie and gaming efforts at previous CES occasions, and by specializing in “Powering Creativity with Know-how,” that appears to be the identical at CES 2024.
