Google Enterprise Profile web sites shall be turned off in March 2024.
Clients making an attempt to go to your web site will then be routinely redirected to your Enterprise Profile till June 10, 2024. Past this date, guests will encounter a “web page not discovered” error.
Why we care. Companies wanting to keep up their on-line presence should create a brand new web site utilizing different instruments, then replace their Enterprise Profile with the brand new web site handle earlier than the deadline to make sure a clean transition for purchasers.
Different instruments. Google has steered utilizing one of many following platforms to construct a brand new web site for what you are promoting:
- Wix.
- Squarespace.
- GoDaddy.
- Google Websites.
- Shopify.
- WordPress.
Advert campaigns points. In case your Advertisements marketing campaign is linked to an internet site from Google Enterprise Profile, ensure to alter the web site hyperlink earlier than March 1, 2024, to maintain your adverts working. If that’s not attainable, you possibly can select to pause your campaigns.
Third-party domains. If you happen to’ve arrange a customized area to direct visitors to your Google Enterprise Profile web site, guests to this area shall be redirected to your Enterprise Profile till June 10, 2024. To handle this transition, log in to your internet hosting firm account and choose the “Redirect” choice or an analogous characteristic to reroute your third-party area to a special web site earlier than the required date.
What Google is saying. A Google spokesperson mentioned in an announcement:
- “Web sites made with Google Enterprise Profiles are fundamental web sites powered by the data in your Enterprise Profile.”
- “If you happen to don’t have an internet site made with a Google Enterprise Profile, the modifications gained’t have an effect on you.”
- “Domains that finish with enterprise.web site and negocio.web site shall be faraway from the web site discipline in your Enterprise Profile in March. We suggest that you just replace your Google Enterprise Profile to level to a brand new web site.”
- “Aside from that, your Enterprise Profile gained’t be affected.”
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Deep dive. Learn Google’s announcement in full for extra data.
