Google up to date their job posting structured knowledge steerage with the intention to change the necessities of the right way to finest maintain Google notified of recent webpages and modifications to present webpages.
Google Job Posting Structured Information Steering
Google’s job posting structured knowledge steerage is designed to assist publishers develop into eligible for enhanced visibility in Google Search outcomes by means of interactive job listings in search. It additionally offers an outline of the method of including, testing and sustaining job posting structured knowledge.
Of explicit significance is the flexibility to inform Google of recent job posting webpages and modifications to present pages, which advantages publishers by having probably the most related and helpful job postings out there within the SERPs.
Adjustments In The Steering For Notifying Google
The change within the steerage was to make clear how publishers can notify Google of modifications and new webpages. There doesn’t appear to be a change within the steerage of what to do however fairly there’s a change in how using sitemaps is emphasised and inspired.
Within the earlier model of the steerage Google inspired customers to depend on the Indexing API “as an alternative of sitemaps” to straight notify Google of pages that want fast crawling.
The earlier steerage acknowledged:
“Hold Google knowledgeable by doing one of many following actions:
For job posting URLs, we advocate utilizing the Indexing API as an alternative of sitemaps as a result of the Indexing API prompts Googlebot to crawl your web page ahead of updating the sitemap and pinging Google. Nonetheless, we nonetheless advocate submitting a sitemap for protection of your total website.”
The advice to make use of the Indexing API “as an alternative of sitemaps” appears to discourage using sitemaps, although the following sentence recommends submitting a sitemap for your entire website.
The up to date steerage fixes the looks of a battle between the 2 sentences by changing the phrase “as an alternative of” with the phrase “and”.
It now reads:
“Hold Google knowledgeable through the use of the Indexing API and submitting a sitemap. For job posting URLs, we advocate utilizing the Indexing API as an alternative of sitemaps as a result of the Indexing API prompts Googlebot to crawl your web page sooner. Use the Indexing API to inform Google of a brand new URL to crawl or that content material at a URL has been up to date.”
The up to date steerage now recommends utilizing each the Indexing API and a sitemap, whereas clarifying that the Indexing API is quicker.
There are related modifications to 2 extra passages additional down the web page along with eradicating all mentions of “pinging” Google about modifications to the sitemap with a GET request.
This assertion:
“Hold Google knowledgeable by doing one of many following actions:”
Was modified to this:
“Hold Google knowledgeable of modifications:”
That change makes it clearer that publishers ought to nonetheless use a sitemap whereas additionally recommending using the Indexing API for quick crawling.
Google additionally eliminated the advice to make use of a GET request for getting the sitemap crawled from the steerage:
“In case you’re not utilizing the Indexing API, submit a brand new sitemap to Google by sending a GET request to the next URL:
https://www.google.com/ping?sitemap=https://www.instance.com/sitemap.xml”
Learn the up to date Job Posting Structured Information steerage right here:
Job posting (JobPosting) structured knowledge for Job Search
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