Danny Sullivan, Google’s Search Liaison, mentioned that there isn’t any such factor as an ideal method for rating an internet web page. Sullivan mentioned this on X, saying, “There’s no excellent method to comply with that have to be used to rank extremely in Google Search.”
Danny wrote, “At the moment I wished to share in regards to the perception that there’s some sort of “excellent web page” method that have to be used to rank extremely in Google Search. There is not, and nobody ought to really feel they have to work to some sort of legendary method.”
Sullivan mentioned that that is “a perception courting again to even earlier than Google was standard.” In reality, he mentioned it was one thing he “wrote about once I was a journalist in 2000,” here’s a hyperlink to that story named In Pursuit Of The Good Web page.
“As was the case then, so it stays true now. There’s no excellent method to comply with…” he added.
What about third-party search engine marketing instruments that counsel in any other case? Sullivan mentioned, “There’s any variety of third-party search engine marketing instruments which may advise {that a} web page needs to be a sure variety of phrases lengthy or in some way constructed in a specific approach for achievement in search. Third occasion recommendation, even information articles, may counsel some sort of factor. Following such recommendation doesn’t assure a prime rating. Furthermore, such predictions and recommendation is commonly primarily based on taking a look at averages — which misses the purpose that fully completely different and distinctive pages can and do reach search,” he wrote.
So what does Google suggest? “Google’s key recommendation is to give attention to doing issues *on your readers* that’s useful. For instance, if it is smart on your readers to see a byline for an article (and it would!), do it for them. Do not do it since you’ve heard having a byline ranks you higher in Google (it does not),” Danny Sullivan wrote.
He mentioned, “put your readers and viewers first. Be useful to them. In the event you do that, when you’re doing issues for them, you usually tend to align with fully completely different indicators we use to reward content material.”
Listed here are these posts:
There are any variety of third occasion search engine marketing instruments which may advise {that a} web page needs to be a sure variety of phrases lengthy or in some way constructed in a specific approach for achievement in search. Third occasion recommendation, even information articles, may counsel some sort of factor. Following such recommendation…
— Google SearchLiaison (@searchliaison) January 9, 2024
And sorry! I forgot the screenshot within the opening submit (and may now not edit so as to add it). Right here is is, from Feb. 2000. pic.twitter.com/aKIDnNY5PJ
— Google SearchLiaison (@searchliaison) January 9, 2024
What’s your excellent method?
Discussion board dialogue at X.
