Taylor Swift desires loads of good issues for her followers — however a free Dutch oven isn’t one in every of them.
A brand new rip-off has cropped up on social media, the place an AI deepfake of Swift targets her loyal Swifties with the lure of free Le Creuset merchandise. But nobody winds up with a bit of the singer’s much-beloved cookware. As an alternative, they find yourself with a case of identification fraud. This newest rip-off follows a string of celeb deepfakes on YouTube and scams additionally concentrating on Kelly Clarkson.
The story has made its share of headlines. Unsurprisingly so, given the singer’s excessive profile. Scammers have cooked up an artificial model of Swift’s voice, utilizing AI voice cloning expertise we’ve highlighted in our blogs earlier than.
With a script for the voice clone and actual snippets of video of the star, the scammers (not Swift) encourage followers to leap on the free supply. All it takes is a $9.96 transport charge. Paid for by credit score or debit card. As soon as within the palms of the scammers, the playing cards get charged, and generally charged repeatedly. In all, it’s a basic case of identification fraud — this time with an AI voice clone twist.
Picture of footage from the Taylor Swift social media rip-off.
Le Creuset rapidly identified that no such promotion exists and that any licensed Le Creuset promotions get posted on their official social channels. So, to place a nice level on it, Tay-Tay won’t ship you a Le Creuset.
Swift sadly finds herself in loads of firm. As we’ve reported beforehand, 2023 noticed quite a few celeb AI cloning scams that hawked bogus items, crooked funding scams, and phony cryptocurrency offers. Our 2024 predictions weblog known as for rather more of the identical this 12 months, and the Taylor Swift rip-off has kicked issues off in a high-profile approach.
If individuals haven’t heard about AI cloning scams already, there’s a great probability that they do now.
A brand new McAfee expertise can detect the Taylor Swift rip-off and different AI scams prefer it.
So, what are we to do about it? How are we to inform what’s actual and what’s faux on-line? Our Undertaking Mockingbird factors to the reply.
We simply unveiled Undertaking Mockingbird on the CES tech present in Las Vegas, a brand new expertise that helps detect AI-generated audio in deepfakes. Consider it as a lie detector that spots faux information and different schemes.
See for your self. We ran video of the Taylor Swift cookware rip-off by way of our Undertaking Mockingbird expertise. You’ll see crimson strains spike because it detects cloned audio, which reveals you to what diploma the audio is actual or faux, all alongside a charted timeline.
Along with recognizing celeb scams, this strategy to AI clone detection combats one other notably common type of deepfake. The AI wrapper rip-off, the place scammers wrap their cloned speech inside an in any other case official video. Try the instance under. Right here, scammers used clips of actual information presenters to decorate up their ChatGPT funding rip-off video.
Notice how the detector registered on the baseline when the information presenters spoke, which signifies genuine audio. Then observe the way it spiked when the cloned audio kicked in — the a part of the video that pitched the ChatGPT funding rip-off.
Undertaking Mockingbird marks the primary public demonstration of our new AI-detection applied sciences. Along with AI audio detection, we’re engaged on expertise for picture detection, video detection, and textual content detection as effectively.
With these capabilities, we’ll put the ability of understanding what’s actual or faux instantly into your palms. One other approach you may give it some thought is that McAfee is like having a lie detector in your again pocket. With it, you’ll know what’s actual and what’s faux on-line. One thing we’ll all want an increasing number of as AI applied sciences mature.
Wanting forward, we’ll see greater than celeb scams. We’ll see AI voice clones used to trick relations into sending cash as a part of phony emergency message scams. We’ll see it used for cyberbullying. And we’ll see dangerous actors use it to twist political speech throughout 2024’s main election cycles worldwide.
Via all of it, we intention to provide the energy of belief — to belief what you see and listen to on-line. To know what’s actual and what’s faux on the market. Undertaking Mockingbird represents our first public step towards that objective.
