CES has lengthy been a launchpad for innovation and cutting-edge expertise. Nonetheless, at this 12 months’s occasion, there was a conspicuous void: the near-absence of intercourse tech. Regardless of being an business that caters to a common human expertise, intercourse tech has all the time had an uneasy affiliation with CES.
This 12 months, its conspicuous absence begs the query: Why are we nonetheless so prudishly immune to integrating expertise and intimacy?
In 2019, intercourse tech had its headline second at CES when pleasure tech firm Lora DiCarlo received an innovation award—just for it to be rescinded, after which reinstated after widespread backlash. (It later went out of enterprise). This controversy highlighted the uneasy relationship between the mainstream tech business and its extra intimate cousin.
Quick ahead to 2024, and it appears CES has successfully managed to chase the intercourse tech business off its present flooring.
I went searching for sex-tech corporations to doubtlessly do a roundup, and there have been few sufficient to acknowledge just one pattern: Not in intercourse tech, however within the absence thereof. One firm stood out: Norwegian firm Ohdoki, the creators of The Helpful and the CES-launched Oh!, had been a refreshing presence within the in any other case prudish tech panorama. Their sales space was bustling with exercise, providing a stark distinction to the largely sex-tech-absent occasion.
It’s unclear whether or not it’s CES itself that’s attempting to scale back the quantity of sexiness on its present flooring – the present itself has developed quite a bit through the years, and this correspondent thinks it’s a reduction to see the so-called ‘sales space babes’ being all however absent: An enormous change from my first CES again in 2007 or so, the place scantily-clad fashions had been in every single place. However whereas I have a good time the banishment of sexism – objectifying people at cubicles has no place in 2024 – intercourse itself should have a spot within the vernacular of expertise.
It’s puzzling to me why we, as a group, maintain erasing sexuality from tech – when it’s such an common a part of the human expertise – to such an extent.
