Microsoft introduced it will put off Lodge Heart subaccounts on February 6, 2024 and you need to migrate to Lodging campaigns as a substitute. “As we try to enhance and innovate our merchandise, we’re altering the way you arrange and handle Lodge Worth advertisements and Property Promotion advertisements,” Microsoft wrote.
Beginning on February 6, 2024, Microsoft will deprecate the creation of subaccounts and bid administration in Lodge Heart inside Microsoft Promoting. Going ahead, the one option to handle these lodging options will probably be via the brand new Lodging campaigns. After February sixth, your subaccounts in Lodge Heart will now not run.
You’ll, nonetheless, nonetheless have the ability to use Lodge Heart to handle your feeds, resembling importing and enhancing your property feed or verifying your transaction messages.
Right here is Microsoft’s suggestions for the transition:
- Recreate your legacy Lodge Heart subaccounts as Lodging campaigns. Use the About lodging campaigns information for assist—There’s no must re-upload your Property/Feeds, as they’ll stay lively in Lodge Heart.
- Replace your URL Monitoring on the account/marketing campaign stage, as wanted. See What monitoring or URL parameters can I take advantage of? for extra info.
- We advocate leaving your Lodge Heart subaccounts to run an extra one to 2 weeks, whereas your Lodging marketing campaign visitors picks up. (Tip: Enhance your bids barely for Lodging Campaigns to assist quantity.)
- After new campaigns ramp up, cut back Lodge Heart finances to $0 and delete the subaccounts.
Lodging campaigns is a marketing campaign sort that manages your Lodge worth advertisements (HPA) and Property promotion advertisements (PPA), which you need to use to showcase your properties on Bing throughout gadgets.
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