iPhone 15 Professional Max
Preliminary information exhibits Apple has overtaken Samsung with the highest world smartphone shipments for 2023, plus it is the one high three firm with optimistic development within the yr.
Samsung sells dozens of smartphones starting from funds fashions to premium $2,000 foldables. This selection and worth vary is what has given Samsung the primary market share yearly since 2010, till now.
In accordance to information from the IDC, Apple has overtaken Samsung because the primary firm primarily based on market share of world smartphone shipments throughout 2023. Apple has a 20.1% market share for the yr versus 19.4% for Samsung.
Among the many high three — Apple, Samsung, and Xiaomi — Apple is the one firm to develop shipments year-over-year. It elevated shipments from 226.3 million items to 234.6 million items.
“Whereas we noticed some sturdy development from low-end Android gamers like Transsion and Xiaomi within the second half of 2023, stemming from fast development in rising markets, the largest winner is clearly Apple,” stated Nabila Popal, analysis director with IDC’s Worldwide Tracker staff. “Not solely is Apple the one participant within the Prime 3 to point out optimistic development yearly, but in addition baggage the number one spot yearly for the primary time ever.”
Diversification inside Android smartphone shipments additionally contributed to Samsung shedding the highest place. Smartphone makers like Huawei, Honor, and OnePlus have aggressive units in cheaper price ranges.
Prime 5 smartphone world shipments and market share 2023 vs 2022. Supply: IDC
The smartphone market declined by 3.2% to 1.17 billion items shipped in 2023. Nonetheless, development within the second half of 2023 exhibits promise for a market restoration in 2024.
Apple’s iPhone 15 lineup launched in September 2023, however a lot of the yr was dominated by iPhone 14 gross sales. Regardless of taking the highest spot when it comes to market share in 2023, Apple’s general income has declined each quarter of 2023.
