January 16, 2024
PRESS RELEASE
Apple previews new leisure experiences launching with Apple Imaginative and prescient Professional
Customers can flip any house into a private theater, get pleasure from greater than 150 3D motion pictures, and expertise the way forward for leisure with Apple Immersive Video
CUPERTINO, CALIFORNIA Apple at the moment introduced a collection of groundbreaking leisure experiences that shall be accessible on Apple Imaginative and prescient Professional starting Friday, February 2. With extra pixels than a 4K TV for every eye, mixed with a sophisticated Spatial Audio system, Imaginative and prescient Professional allows customers to look at new exhibits and movies from high streaming providers together with Apple Originals from Apple TV+, transport themselves to gorgeous landscapes with Environments, and luxuriate in all-new spatial experiences that have been by no means attainable earlier than, like Encounter Dinosaurs.
“Apple Imaginative and prescient Professional is the last word leisure system,” stated Greg Joswiak, Apple’s senior vp of Worldwide Advertising. “Customers can flip anyplace into one of the best seat in the home, get pleasure from private concert events and adventures with Apple Immersive Video, work together with lifelike prehistoric creatures in Encounter Dinosaurs, and even land on the floor of the moon utilizing Environments. It’s not like something customers have ever seen earlier than and we will’t look forward to them to expertise it for themselves.”
“At Disney, we’re continually looking for new methods to entertain, inform, and encourage by combining distinctive creativity with groundbreaking know-how to create actually exceptional experiences,” stated Bob Iger, The Walt Disney Firm’s CEO. “Apple Imaginative and prescient Professional is a revolutionary platform that may deliver our followers nearer to the characters and tales they love whereas immersing them extra deeply in all that Disney has to supply. We’re proud to as soon as once more be partnering with Apple to deliver extraordinary new Disney experiences to folks all over the world.”
Breakthrough Applied sciences Energy the Final Leisure Gadget
To supply an immersive viewing expertise with good coloration and extraordinary readability, Apple Imaginative and prescient Professional includes a pair of ultra-high-resolution micro-OLED shows that pack a mixed 23 million pixels with vast coloration, excessive dynamic vary, and Dolby Imaginative and prescient. The brand-new R1 chip streams photographs to every show each 12 milliseconds — 8x quicker than the blink of an eye fixed — whereas the M2 chip delivers breakthrough, power-efficient efficiency throughout its CPU, GPU, Neural Engine, and different customized applied sciences. Imaginative and prescient Professional helps two hours of common use, as much as 2.5 hours for video playback, and all-day use when the exterior battery is linked to energy with a USB-C charging cable.
Apple Imaginative and prescient Professional sounds pretty much as good because it seems with a sophisticated Spatial Audio system that gives wealthy sound. Twin-driver audio pods beam Customized Spatial Audio to every ear1 — with help for Dolby Atmos and Lossless Audio — whereas additionally permitting listeners to listen to what’s occurring round them. Audio ray tracing analyzes the acoustic properties of a person’s environment to optimize sound for his or her house. For listeners who wish to use headphones with Imaginative and prescient Professional, AirPods Professional (2nd technology) with USB‑C supply the proper expertise, that includes Lossless Audio with ultra-low latency.
Dynamic Apps and Environments in visionOS
visionOS seamlessly blends digital content material with a person’s bodily house to supply an infinite canvas for apps, video games, and different spatial experiences. Apps in visionOS may be positioned anyplace inside a person’s house and scaled to the proper measurement. Customers also can rework their house with Environments: stunning, dynamic vistas with life like soundscapes that may mechanically evolve primarily based on the time of day. Customers can open apps inside Environments, to allow them to stream music, audiobooks, or podcasts as they appear up at a starry night time sky from Yosemite, surf the net from Haleakalā, or settle in for a film throughout a storm on Mount Hood. Customers can regulate the immersion of an Atmosphere, together with the amount of the ambient sounds, by rotating the Digital Crown on Apple Imaginative and prescient Professional.
visionOS helps a number of applied sciences distinctive to the Apple ecosystem to supply a seamless leisure expertise on Apple Imaginative and prescient Professional. With SharePlay, Imaginative and prescient Professional customers can watch TV exhibits and films, hearken to music on Apple Music, and play video games from the App Retailer and Apple Arcade with customers on different Apple units, together with iPhone, iPad, Mac, and Apple TV. visionOS additionally introduces a number of new options and applied sciences distinctive to Imaginative and prescient Professional: Customers can allow Journey Mode to stabilize visuals to be used on planes,2 and Visitor Person to share particular apps and experiences with household and mates,3 comparable to Pictures or Safari.
The viewing expertise on Apple Imaginative and prescient Professional is unparalleled: When a person begins watching a video, the lights round them mechanically dim because the content material strikes nearer to them. Movies may be positioned anyplace of their house or positioned in an Atmosphere for essentially the most cinematic expertise. With Environments, customers can scale movies past the size of their room, so the display screen feels 100 ft vast, all whereas preserving the body price and side ratio. And there’s no want for a distant: Customers merely invoke controls with their eyes, arms, or voice.
A Private Theater for TV Exhibits, Movies, Sports activities, and Extra
With the Apple TV app, Apple Imaginative and prescient Professional customers can watch each award-winning Apple Originals from Apple TV+, together with Golden Globe winner Killers of the Flower Moon, the Emmy Award-winning STILL: A Michael J. Fox Film, and the brand new, critically acclaimed restricted collection, Masters of the Air. Customers also can entry MLS Season Move, dwelling of Main League Soccer, and rather more from in style streaming apps and channels. The Apple TV app additionally options the Cinema Atmosphere, enabling viewers to rework any house into their private theater. Customers may even select their favourite seat from the ground or balcony, and the entrance, center, or again row.
Customers will even be capable to obtain and stream TV exhibits, movies, sports activities, and extra with apps from high streaming providers, together with Disney+,4 ESPN, NBA, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Crimson Bull TV, IMAX, TikTok, and the 2023 App Retailer Award-winning MUBI. Customers also can watch in style on-line and streaming video utilizing Safari and different browsers.
With visionOS, builders can leverage the highly effective and distinctive capabilities of Apple Imaginative and prescient Professional to rework the person’s house, making the viewing experiences inside their apps much more immersive. With Disney+, subscribers can watch 1000’s of TV exhibits and movies from 4 iconic environments with vivid particulars: the Disney+ Theater, impressed by the historic El Capitan Theatre in Hollywood; the Scare Flooring from Pixar’s Monsters Inc.; Marvel’s Avengers Tower overlooking downtown Manhattan; and the cockpit of Luke Skywalker’s landspeeder, going through a binary sundown on the planet Tatooine from the Star Wars galaxy.
3D Motion pictures Like By no means Earlier than
At launch, Apple Imaginative and prescient Professional customers can watch greater than 150 3D motion pictures from the world’s high studios with exceptional depth wherever they’re, together with all-time favorites and up to date releases, comparable to Avatar: The Method of Water, Dune, Spider-Man: Into the Spider-Verse, and The Tremendous Mario Bros. Film.
Customers can entry 3D variations of eligible motion pictures once they turn into accessible to hire or buy from the Apple TV app, and customers who personal or buy motion pictures with a 3D version will be capable to entry that model on Apple Imaginative and prescient Professional at no further price. A number of streaming apps, together with Disney+, will supply 3D variations of their newest and hottest motion pictures on Imaginative and prescient Professional at launch, and can debut new 3D editions alongside or shortly following customary 2D releases. Customers can watch each 2D and 3D motion pictures with Spatial Audio and in an Atmosphere to make the expertise much more immersive.
All-New Immersive Leisure Experiences
With Apple Imaginative and prescient Professional, customers can expertise Apple Immersive Video, a exceptional new leisure format pioneered by Apple. Apple Immersive Video options 180-degree 3D 8K recordings captured with Spatial Audio to move viewers to the middle of a spot, second, or story. At launch, customers can get pleasure from a curated choice of immersive movies and collection on the Apple TV app at no further price:
- Alicia Keys: Rehearsal Room affords a uncommon glimpse into the Grammy winner’s artistic course of with this intimate rehearsal session that includes renditions of her hits “No One,” “If I Ain’t Acquired You,” and “You Don’t Know My Title.” Customers also can entry these performances as a particular EP solely on Apple Music when it debuts.
- Journey follows pioneering athletes as they tackle awe-inspiring challenges in among the world’s most sensational areas. Within the first episode, Highlining, viewers step into skinny air with highliner Religion Dickey as she takes on her largest problem but: a daring traverse 3,000 ft above Norway’s breathtaking fjords.
- Wild Life takes viewers up shut and private with among the most charismatic creatures on the planet to uncover what makes them distinctive, that includes the specialists who know them finest. The primary episode brings viewers into the world’s largest rhinoceros sanctuary the place a former police captain has devoted her life to rescuing, elevating, and rewilding these mild giants.
- Prehistoric Planet Immersive: The award-winning Apple Authentic docuseries from Jon Favreau and the producers of Planet Earth returns with an immersive movie that transports viewers into the every day lives of dinosaurs, and follows the struggles and triumphs of those majestic animals amid spectacular surroundings. Prehistoric Planet Immersive whisks viewers alongside a rugged ocean coast the place a pterosaur colony settles in for a day nap, which proves to be something however restful.
Even Extra on the App Retailer and Apple Arcade
Together with all-new immersive experiences, customers can get pleasure from cutting-edge interactive leisure unique to Apple Imaginative and prescient Professional. With Encounter Dinosaurs, a brand new free app developed by Apple that ships with Imaginative and prescient Professional, customers can peer into the Cretaceous, a interval greater than 66 million years outdated, the place dinosaurs roamed the earth and Mom Nature reigned supreme. Government produced by Jon Favreau and impressed by his award-winning work with Prehistoric Planet, Encounter Dinosaurs makes it attainable for customers to work together with big, three-dimensional reptiles as if they’re bursting by way of their very own bodily house.
With much more to find on the brand-new App Retailer — that includes greater than 1 million apps, over 250 enjoyable video games on Apple Arcade, and brand-new spatial experiences constructed for visionOS — customers will get pleasure from a world of leisure on Apple Imaginative and prescient Professional.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. In the present day, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.
- Customized Spatial Audio requires an iPhone with a TrueDepth digital camera to create a private profile.
- Apple Imaginative and prescient Professional shouldn’t be used whereas working a shifting automobile.
- When Settings is open, company might entry some app content material, comparable to massive picture attachments, in Messages. A person’s Apple ID settings, Optic ID, passcode, passwords, Apple Pay, Persona, and well being information shall be restricted whereas Visitor Person is enabled.
- With entry to Hulu content material for eligible Disney Bundle subscribers.
Press Contacts
Zach Kahn
Apple
Apple Media Helpline
