Sunday, July 7, 2024

BidsCube groups up with Pixalate to fight advert fraud

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With a shared dedication to fostering a safe and reliable setting for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital promoting business and make it extra clear.

Pixalate’s fraud safety, privateness and compliance analytics options combine into BidsCube’s programmatic ecosystem, offering purchasers with complete instruments powered by AI and machine studying. It is going to improve the corporate’s high quality method, reinforcing its dedication to delivering secure and compliant programmatic promoting merchandise.

“Because the programmatic promoting continues to evolve, addressing advert fraud and making certain transparency has turn out to be paramount for achievement,” stated Dmytro Chebakov, CEO of BidsCube. “Our collaboration with Pixalate displays our dedication to delivering reliable and safe programmatic promoting options.”

Why we care. The partnership of BidsCube and Pixalate is notable as a result of it’s a considerable step in the direction of making a safer ecosystem that advantages advertisers and publishers. The most recent report by the Affiliation of Nationwide Advertisers confirms concern about transparency points within the programmatic market. The strategic partnership between BidsCube and Pixalate marks a big milestone within the struggle towards advert fraud and championing transparency in programmatic promoting.

“Our partnership with BidsCube supplies their clients with complete fraud detection and prevention options,” stated Jalal Nasir, CEO of Pixalate. “We’re inspired by their proactive method in making a programmatic promoting ecosystem constructed on transparency, effectivity and high quality.”

The way it works. For BidsCube clients, the site visitors monitoring possibility with the Pixalate options will likely be obtainable on request, relying on the platform used. The corporate goals to offer each celebration concerned with a safer and dependable setting.

Why it’s important for advertisers and publishers. This partnership will impression greater than 250 of BidsCube’s world programmatic companions that use the corporate’s merchandise, offering dependable publishers with extra income and advertisers with high-quality promoting stock.

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