The final time Samsung wasn’t No.1 in smartphone gross sales in any given 12 months was all the best way again in 2010. And but – it is lastly occurred once more. Similar to competing analyst home Canalys revealed just a few hours in the past, IDC is now out with its personal report and confirming the once-in-more-than-a-decade information: Apple took the crown away from Samsung in 2023.
Based on IDC estimates, the Cupertino firm shipped 234.6 million smartphones final 12 months, for a market share of 20.1%, whereas Samsung solely managed 226.6 million shipments taking 19.4% of the pie.
In third was Xiaomi with 145.9 million items shipped and 12.5% market share, adopted by Oppo with 103.1 million items shipped and eight.8% of the market, and Transsion with 94.9 million items shipped for an 8.1% share.
In comparison with 2022, Apple’s shipments grew by 3.7%, and Transsion’s grew by a whopping 30.8%. In case you are questioning, Transsion is the corporate that owns Tecno and Infinix. However, Samsung’s shipments fell by 13.6% year-on-year, Xiaomi’s by 4.7%, and Oppo’s by 9.9%. If we have a look at the market in complete, shipments fell 3.2% in 2023 in comparison with 2022.
Within the fourth quarter of 2023 (October to December), Apple was No.1 with 80.5 million shipments and a 24.7% market share, Samsung managed 53 million items shipped for 16.3% of the market, and Xiaomi shipped 40.7 million items and had 12.5% of the pie (coincidentally that is precisely the identical share as for the total 12 months).
Nonetheless, Transsion was fourth with 28.2 million shipments and eight.6% market share, whereas in fifth got here vivo with 24.1 million shipments and seven.5% market share. Total the market grew in This fall 2023 by 8.5% in comparison with This fall 2022.
