January 17, 2024
PRESS RELEASE
Apple Hongdae to welcome its first clients this Saturday, January 20, in South Korea
The seventh retailer within the nation welcomes the group with a particular In the present day at Apple session that includes hip-hop artist Beenzino
SEOUL, SOUTH KOREA Apple at the moment previewed Apple Hongdae, the seventh retail retailer in South Korea and the a hundredth Apple Retailer location within the Asia-Pacific area. Situated within the heart of a bustling college neighborhood in Seoul, Apple Hongdae will provide an thrilling house for college kids, their households, and the area people to find and store Apple’s unbelievable lineup of services, obtain distinctive help from extremely educated workforce members, and take part in free In the present day at Apple classes to learn to get essentially the most out of their merchandise.
“We couldn’t be extra excited to carry our clients in Korea one thing particular firstly of the 12 months with the opening of the all-new Apple Hongdae,” mentioned Deirdre O’Brien, Apple’s senior vice chairman of Retail. “Combining the newest in Apple know-how with the artistic ardour of the area people, this new retailer will construct on the extraordinary connection we’ve got with our clients in Korea. Our workforce members are excited to welcome in clients and assist them uncover the newest in our services, together with the iPhone 15 lineup.”
Apple Hongdae has practically 100 professional retail workforce members prepared to assist clients discover and get their palms on the newest Apple merchandise, together with the newest iPhone 15 lineup; the brand new Mac lineup with the M3 household of chips; the Apple Watch lineup, that includes Apple’s first-ever carbon impartial merchandise; in addition to the Lunar New 12 months special-edition AirPods Professional debuting in South Korea and celebrating the 12 months of the Blue Dragon.
Simply in time for again to high school, college students and households can save on a Mac or iPad with Apple Schooling Pricing obtainable completely by means of Apple Retail. Moreover, eligible clients can reap the benefits of the faculty pupil provide operating by means of March 13 and obtain AirPods once they purchase an eligible Mac, or an Apple Pencil once they purchase an eligible iPad.
Apple Hongdae shall be an thrilling hub for the following era of creators to learn to get essentially the most out of their units and unlock their potential by means of In the present day at Apple. To create an area for studying and a extra personalised buyer expertise, the shop gives a roundtable setting the place attendees can learn how to get began on their new units, uncover options on the newest Apple merchandise, or be a part of classes targeted on a variety of matters.
From January to March, Apple is internet hosting a collection of free In the present day at Apple classes for college kids to attempt Mac and iPad and study new abilities that improve their creativity and assist them excel of their research. As a part of the Convey on School with Apple collection, college students can join 4 workshops led by Apple Creatives, obtainable at Apple Hongdae and all different Apple Retailer areas throughout Korea:
- Create Highly effective Shows in Keynote with Mac
- Create Personalised Paperwork in Pages with Mac
- Create Impactful Spreadsheets in Numbers with Mac
- Remodel Your Lecture Notes with iPad
Individuals can register now for In the present day at Apple classes.
Starting January 20, day-after-day at 5 p.m., clients also can drop right into a brand-new In the present day at Apple Pop-Up Studio that includes iconic hip-hop artist and entrepreneur Beenzino. By way of the session, Discover Freeform on iPad, clients can accumulate concepts, artwork, images, and extra for their very own 2024 imaginative and prescient boards utilizing Freeform. Moreover, the session will tease inspiration behind the artist’s single “Prepare,” newly launched in Spatial Audio and solely obtainable on Apple Music. This session is completely obtainable at Apple Hongdae and can run by means of the month. Beginning February 9, the session shall be obtainable throughout shops in all of South Korea, Japan, and Australia as a part of the Convey on School with Apple marketing campaign.
As a part of Apple’s environmental dedication, Apple Hongdae is designed with bio-terrazzo flooring that makes use of plant-based supplies, together with an acoustic material wall and ceiling panels. Like all Apple services, the situation runs on one hundred pc renewable power and is carbon impartial. Apple Hongdae includes a devoted Apple Pickup station, making it straightforward for purchasers to gather purchases they’ve made on-line at a time that’s handy for them.
Apple opened its first retailer in South Korea, Apple Garosugil, in 2018. Since then, Apple has expanded its presence within the nation by opening shops in Yeouido, Myeongdong, Jamsil, Gangnam, and Hanam. Apple additionally launched the Apple Developer Academy in Korea — already producing its second class of graduates — and the Apple Manufacturing R&D Accelerator to offer free instruments and coaching packages for small- and medium-sized companies throughout the nation. Apple can be actively partnering with a variety of Korean artists in numerous industries: Final 12 months, the corporate launched a Shot on iPhone music video for the music “ETA” by fashionable Okay-pop group New Denims, following a 2022 Made on iPad music video for hip-hop artist Jay Park’s music “Chew.”
The workforce at Apple Hongdae will welcome its first clients on Saturday, January 20, at 10 a.m.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. In the present day, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.
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