HBO Max final yr was rebranded to only “Max” following the platform’s merge with Discovery+. Whereas the rebrand was first launched solely within the U.S., Warner (which owns the streaming platform) is ready to show HBO Max into simply Max in Latin American nations subsequent month.
‘Max’ streaming platform coming to Latin America
As introduced on the Max web site (through Selection), nations in Latin America and the Caribbean the place HBO Max is presently out there will get the brand new Max app on February 27, 2024. This consists of Argentina, Brazil, Chile, Colombia, Mexico, Uruguay, the Bahamas, the Dominican Republic, and Haiti, amongst different nations.
Present HBO Max subscribers are already getting an e mail with particulars in regards to the transition. Identical to within the U.S., profiles, historical past, and saved reveals can be mechanically migrated to the brand new platform. Nevertheless, HBO says that customers might must obtain the brand new app manually on some gadgets.
The Max subscription plans are barely dearer than the present HBO Max plans in these nations. The corporate claims that present subscribers will proceed to pay the present value for a restricted time. Those that have an lively low cost on their subscription will even maintain it for now.
Warner says the rebrand from HBO Max to Max will happen in 22 European nations in spring 2024. Southeast Asian nations will get the brand new Max app later this yr together with France and Belgium.
It’s value noting that the brand new Max app for Apple TV lacks some options in comparison with the present HBO Max app. As an illustration, the Max app was launched with out assist for Image-in-Image, Cut back Loud Sounds, and Up Subsequent. Curiously, Max can be one of many first streaming platforms to have an app for Apple Imaginative and prescient Professional.
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