Danny Sullivan, Google’s Search Liaison, stated that Google could quickly goal or penalize recipe assortment pages utilizing recipe structured knowledge, when recipe structured knowledge must be used on pages that record out the meals merchandise and embrace each components and steps.
Sullivan wrote on X, he handed the examples of websites doing this alongside to the workforce that handles this and “I am hoping that may result in one of these conduct being curbed,” he stated.
He wrote:
We’re conscious some do that in opposition to our pointers. I would not advocate doing it. I’ve handed this on to the workforce concerned earlier than, and I am hoping that may result in one of these conduct being curbed.
The instance given was this screenshot:
Because it says in Google’s documentation, “A non-recipe merchandise has been marked as a recipe. A recipe have to be for a meals merchandise and embrace each components and steps.” The pointers add, “Use Recipe structured knowledge for content material about getting ready a selected dish. For instance, “facial scrub” or “social gathering concepts” should not legitimate names for a dish.”
Additionally, final October, Google spoke concerning the situation with recipe content material generally, saying ensure the important thing elements of the recipes are accessible within the major content material. Did something occur with that?
So watch out the way you implement recipe structured knowledge, or any structured knowledge or Google can take it away or worse, if you’re doing it incorrect.
Discussion board dialogue at X.
