We’ve rounded up the 19 finest advertising apps for small companies (in no specific order).
This digital toolkit has every little thing that you must acquire a aggressive edge, earn your viewers’s consideration, and streamline your advertising processes.
Each app does one thing completely different. And it’s potential to make use of all of them together for below $200 monthly.*
Let’s dive into our first class:
Web site Evaluation Apps
Your small business web site might be your most essential advertising asset. So, it’s essential to make sure it’s well-optimized.
Use these small enterprise advertising apps to see the way it’s performing. And establish any points holding you again.
1. Web site Audit
Semrush’s Web site Audit software scans your web site for over 140 technical and on-page Search engine optimization points.
Together with:
- Duplicate content material: An identical or near-identical textual content throughout completely different pages
- Damaged hyperlinks: Hyperlinks pointing to invalid URLs
- Non-HTTPS pages: Pages that use HTTP quite than the safe protocol
- Sluggish load speeds: Pages that don’t meet Google’s velocity suggestions
- Lacking alt attributes: Pictures that don’t have alt descriptions for accessibility
Fixing these points is nice to your web site’s Search engine optimization and consumer expertise.
Work by them so as of precedence (“Errors,” then “Warnings,” then “Notices”). And comply with the recommendation offered.
You may click on “Ship to…” to create a activity through Trello or Zapier.
After making web site enhancements, rerun your audit.
You must see your website’s general well being rating enhance.
Availability
Web site Audit is an internet app accessible by Semrush.
Pricing
With a free Semrush account, you possibly can crawl 100 pages monthly.
For those who improve to a Professional plan, you possibly can crawl 100,000 pages monthly. This prices $108.33 monthly while you pay yearly. And it provides you enhanced entry to dozens of small enterprise advertising apps.
2. Accessibility Scan & Monitor
The Accessibility Scan & Monitor app checks your web site for accessibility points and prioritizes them based mostly on severity.
This lets you enhance compliance with the Internet Content material Accessibility Pointers (WCAG), the Individuals with Disabilities Act (ADA), and different requirements.
Plus, accessibility can play an essential function in enhancing:
- Consumer expertise
- Conversion charges
- Web site site visitors
Availability
Accessibility Scan & Monitor is an internet app accessible by Semrush’s App Middle.
Pricing
You may scan 5 pages monthly without cost. In-app purchases can be found if you wish to scan extra, with costs beginning at $39 for an extra 25 pages.
3. Google Analytics 4
Google Analytics 4 (GA4) is without doubt one of the finest free advertising apps for small companies. As a result of it gathers information concerning the customers visiting your website. And what they do after they get there.
For instance, yow will discover out:
- What number of customers go to your website and what channels they arrive by (e.g., natural search)
- What proportion of visits generate conversions (e.g., on-line purchases)
- Which pages in your website are hottest and the way lengthy customers sometimes spend on them
Right here’s a fast snapshot from the demo account:
For assist greedy the fundamentals of GA4, try our Google Analytics information.
Availability
You may entry GA4 by your browser. Or use the Google Analytics cellular app (accessible for iPhones and Android) to entry key metrics on the go.
Pricing
GA4 is free to make use of.
Content material Creation Apps
Content material creation instruments will help you produce high-quality weblog posts, photographs, movies, and extra.
Listed below are our favourite apps for small companies advertising groups and people on this class:
4. ContentShake AI
ContentShake AI makes it practically easy to create Search engine optimization-friendly weblog posts.
Merely enter a couple of phrases to explain what you are promoting. And click on “Begin writing.”
Then, the software will establish related key phrases (additionally known as search queries) and provides each an effectivity score. Which takes the next metrics under consideration:
You may also see the kind of search intent (the explanation behind a searcher’s question) at a look.
Whenever you discover a key phrase you wish to pursue, click on “Begin writing” subsequent to your favourite thought.
ContentShake AI will then produce an Search engine optimization-optimized define full with a title, an introduction, subheadings, photographs, some preliminary physique copy, and so forth. Which you’ll then add to and alter.
Ensure to leverage the built-in AI instruments, competitor information, and enchancment concepts offered.
Whenever you’ve completed, you possibly can ship your article to Google Docs, publish it through the WordPress plugin, or create a shareable hyperlink to ship to different stakeholders.
Availability
ContentShake AI is a web-based app accessible by Semrush’s App Middle.
Pricing
The free model of ContentShake AI enables you to create three articles monthly (with some extra limits). You may improve to the paid model and unlock greater limits for $60 monthly.
5. Canva
We’ve picked Canva as the most effective graphic design app for small companies as a result of it’s versatile and straightforward to make use of. And has a free possibility.
For those who don’t have graphic design expertise, begin with one in every of their templates. They’re accessible for infographics, shows, movies, and far more.
Listed below are among the issues you are able to do along with your design:
- Change colours to match your branding
- Generate new photographs utilizing AI
- Add your personal picture, video, and audio recordsdata
- Enter information to create charts
- Add and edit royalty-free pictures
Whenever you’ve completed, you possibly can simply share, obtain, or embed your content material.
Availability
You should utilize Canva on-line or obtain the app for iOS, Android, Home windows, or Mac.
Pricing
A free Canva account provides you entry to a lot of instruments, options, and media. However you possibly can entry much more with a paid subscription (costs begin at $14.99 monthly).
Search engine optimization Apps
With out the appropriate Search engine optimization instruments, it may be tough to compete on search engine outcomes pages (SERPs).
Let’s discover the most effective Search engine optimization advertising apps for small companies:
6. Key phrase Magic Software
Semrush’s Key phrase Magic Software makes it simple to conduct key phrase analysis.
In different phrases, it helps you discover out what your viewers searches for. And offers you the information that you must make strategic Search engine optimization selections.
To get began, enter a time period to base your search round.
Then, select your nation and click on “Search.”
The software will present “Broad Match” key phrases that comprise your beginning time period or an in depth variation.
A few of the most helpful metrics embrace:
- Intent: The kind of search intent
- Quantity: The typical variety of month-to-month searches
- KD %: The key phrase issue rating, which measures rating issue
- SF: The variety of SERP options (outcomes that differ from conventional search outcomes) triggered—click on to see an in depth record
Varied filters and sorting choices can help you residence in on the most effective concepts.
For instance, small companies may wish to give attention to key phrases with decrease issue scores.
Availability
Key phrase Magic Software is obtainable by the Semrush platform.
Pricing
You will get restricted entry to Key phrase Magic Software with a free Semrush account. However we suggest upgrading to a Professional plan.
This prices $108.33 monthly while you pay yearly. And it provides you enhanced entry to dozens of small enterprise advertising apps.
7. Hyperlink Constructing Software
Semrush’s Hyperlink Constructing Software streamlines the hyperlink constructing course of. Which entails getting different websites to hyperlink to your website.
Throughout setup, you’ll enter your goal key phrases and opponents. So the software can use them to establish backlink prospects (i.e., websites that may hyperlink to you).
The score considers how helpful the backlink is likely to be and the way laborious it’ll be to amass.
Whenever you’re able to pursue a backlink, click on “To In Progress.”
Then, go to the corresponding tab.
At this stage, you possibly can join your e-mail inbox and begin contacting prospects.
The software will preserve observe of every e-mail’s standing.
Whenever you safe a backlink, transfer the prospect to the “Monitor” tab.
Right here, you possibly can guarantee your backlinks stay intact.
Availability
Hyperlink Constructing Software is an internet app accessible by the Semrush platform.
Pricing
Semrush’s Hyperlink Constructing Software is free to make use of. You’ll solely have to improve if you wish to import greater than 100 prospects of your personal. Or entry the many different advantages that include a Professional subscription.
(As a reminder, the Professional plan prices $108.33 monthly while you pay yearly.)
8. Google Search Console
Google Search Console is without doubt one of the finest advertising instruments for small companies trying to enhance their technical Search engine optimization. As a result of it permits you to:
- Submit your XML sitemap (to assist Google perceive your website construction)
- Test your Core Internet Vitals (velocity metrics that have an effect on Google rankings)
- Guarantee all of your pages use HTTPS (a safety protocol)
- See which pages aren’t in Google’s index (database of potential outcomes) and why
You may also use Google Search Console to observe your Google rankings.
Head to “Efficiency” > “Search outcomes” to see your common place to your hottest queries.
Together with the variety of impressions (views) and clicks your rankings generated.
To be taught extra concerning the software’s performance, try our Google Search Console information.
Availability
You’ll have to entry Google Search Console by an web browser.
Pricing
Google Search Console is free to make use of.
9. Place Monitoring
Semrush’s Place Monitoring software enables you to monitor your website’s rankings for goal key phrases.
Not like Google Search Console, it reveals whether or not every question triggers any SERP options (e.g., a featured snippet). And if that’s the case, whether or not your website seems in them.
For instance, this website owns the featured snippet for “purple complementary coloration.” However not for “baking soda and vinegar.”
You may also see key phrase issue scores and search volumes at a look.
This makes it simpler to know your efficiency and decide plans of motion.
Place Monitoring is especially useful for native companies, as a result of:
- Along with monitoring rankings by nation, you possibly can observe rankings in particular states/areas, cities, and ZIP codes
- You may see whether or not your Google Enterprise Profile seems in native map outcomes
We’ll share extra of the most effective native advertising apps for small companies within the subsequent part.
Availability
Place Monitoring is an internet app accessible by the Semrush platform.
Pricing
With a free Semrush account, you possibly can observe as much as 10 key phrases within the Place Monitoring software.
To trace as much as 500 key phrases, you’ll want a Professional subscription. It’s priced at $108.33 monthly while you pay yearly. And also you’ll get enhanced entry to dozens of different instruments.
Native Search engine optimization Apps
These are among the finest apps for small companies advertising to native clients:
10. Google Enterprise Profile
Google Enterprise Profile (GBP) is a free software that permits you to handle what you are promoting itemizing on Google.
That is the itemizing that may present up in native search outcomes. Like this:
To get began with GBP, you’ll want so as to add or declare what you are promoting. And confirm its location.
You may then give attention to offering full and correct info for would-be clients.
For instance, you possibly can:
- Replace your opening hours over the vacations
- Submit about gross sales and occasions
- Add pictures of recent merchandise
It’s additionally a good suggestion to learn and reply to your Google critiques. So you possibly can collect helpful suggestions and enhance your model picture.
All these efforts will help your profile rank greater in native outcomes. Which may result in extra net site visitors, foot site visitors, and inquiries.
Availability
To edit your profile, search “my enterprise” in Google Search. Or faucet “Enterprise” within the Google Maps cellular app. (You have to be signed right into a linked Google account.)
Pricing
Google Enterprise Profile is free to make use of.
11. Semrush Native
Semrush Native apps make it simple to handle on-line citations and critiques.
Enter what you are promoting info, and the Itemizing Administration app will submit it to prime directories like Apple, Foursquare, and Tripadvisor. So it’s simpler for potential clients to search out you.
This will additionally assist what you are promoting profile rank greater in Google. As a result of it will increase your prominence and corroborates your title, deal with, and cellphone quantity (NAP).
As soon as that’s sorted, head to Assessment Administration.
Right here, you possibly can learn and reply to critiques from a number of directories.
And monitor your status over time.
Availability
Semrush Native apps can be found on-line by the Semrush web site.
Pricing
The Semrush Native Fundamental plan described above prices $20 per location monthly. You may entry extra options with the Premium plan, which prices $40 per location monthly.
Digital Promoting Apps
In case you have the finances accessible, digital promoting may be a good way to extend your small enterprise’s attain.
These apps will aid you spend your cash successfully:
12. Advertisements Launch Assistant
The Advertisements Launch Assistant is a free app that helps you get began on Google Advertisements. (The service that permits you to promote on Google properties, together with search outcomes pages.)
You may arrange search adverts just like the one beneath in minutes.
Simply comply with the easy step-by-step directions.
And make the most of the AI-generated key phrase strategies, headline concepts, and so forth.
The app additionally offers easy-to-understand efficiency experiences. So you can also make knowledgeable selections about your future advert campaigns.
Availability
Advertisements Launch Assistant is an internet app accessible by the Semrush App Middle.
Pricing
The Advertisements Launch Assistant is free. However you’ll have to finances to your advert campaigns. Try our devoted submit to be taught extra about Google Advertisements prices.
13. Promoting Analysis
Semrush’s Promoting Analysis software enables you to analyze your opponents’ search adverts.
Simply enter their area to see:
- What number of key phrases they’re bidding on
- Estimated site visitors
- Estimated site visitors value
And the way these metrics have modified over time.
Then, scroll down for a full breakdown.
These particulars will help you emulate profitable promoting methods. And decide methods to achieve a aggressive edge.
Availability
Promoting Analysis is an internet app accessible by the Semrush platform.
Pricing
You get restricted entry to the Promoting Analysis app with a free Semrush account. However we suggest upgrading to a Professional account.
This prices $108.33 monthly while you pay yearly, and it provides you enhanced entry to dozens of small enterprise advertising apps.
Apps for Different Advertising Channels
Let’s have a look at among the finest apps for small enterprise advertising on different channels.
14. Mailchimp
You should utilize Mailchimp to construct, ship, and analyze advertising emails. That are nice for retaining leads and former clients engaged along with your model.
Simply use the e-mail builder to make a professional-looking e-mail full of attention-grabbing content material.
You may even import designs from Canva.
Then, resolve who you wish to ship it to.
For those who don’t have a subscriber record but, take into account including a sign-up kind to your web site.
And permit customers to choose in after they’re submitting different kinds of types.
After your emails are despatched, you possibly can monitor analytics reminiscent of:
- Open fee: The proportion of recipients who opened your e-mail
- Click on fee: The proportion of recipients that clicked a hyperlink in your e-mail
- Unsubscribe fee: The proportion of recipients who opened your e-mail and unsubscribed
And you may then apply something you be taught to your subsequent marketing campaign.
Availability
Mailchimp has an internet app, iOS app, and Android app.
Pricing
You may ship 1,000 emails monthly with a free Mailchimp account. To extend your limits and entry superior options, you’ll want a paid plan. Costs begin at $13 monthly.
15. Semrush Social
Semrush Social features a Social Poster app that permits you to schedule posts on Fb, Instagram, X (previously Twitter), Pinterest, LinkedIn, and Google Enterprise Profile.
This makes it simpler to take care of an everyday posting schedule. And repurpose content material throughout a number of platforms.
The Social Tracker app collects your and your opponents’ metrics from Fb, X, Instagram, YouTube, LinkedIn, and Pinterest. So you possibly can monitor all these ends in one place. And see the way you examine.
Go to the person experiences to see your and your opponents’ top-performing posts and acquire different helpful insights.
Availability
You may entry Semrush Social apps by an internet browser.
Pricing
Semrush Social comes with a free seven-day trial. Then, it’s $19.75 monthly.
Productiveness Apps
These productiveness instruments aid you (or your advertising group) to change into extra environment friendly, organized, and targeted.
16. Trello
Trello is a undertaking administration app that helps people and groups keep organized.
You may create a board to get began.
Then, you’re in a position so as to add playing cards to symbolize particular person duties or notes. And arrange them into lists.
Like this:
Playing cards can embrace descriptions, feedback, checklists, attachments, due dates, and labels.
For those who’re working in a group, utilizing the “Members” function enables you to decide who will get notifications on each.
You may wish to use one in every of your boards as a content material calendar to your weblog.
Within the instance beneath, customers can simply observe the standing of every weblog submit. And discover all the knowledge they should begin writing.
Availability
Trello affords apps for iOS, Android, Mac, and Home windows. However you may also use it by your browser.
Pricing
Trello has a free plan. However you possibly can improve to entry greater limits and further options. For those who select annual billing, costs begin at $5 per consumer monthly.
17. Miro
Miro is a digital whiteboard software that helps people and groups to visualise concepts and ideas.
For instance, you should utilize it to create content material calendars:
And map out buyer journeys:
And brainstorm occasion concepts:
Availability
Miro affords apps for cellular, pill, desktop, and interactive show gadgets. You may also use the software program by your browser.
Pricing
The free plan permits you to create three boards. You may entry greater limits and extra options with a paid plan. Costs begin at $8 per consumer monthly billed yearly.
18. Google Workspace
Google Workspace offers entry to a collection of cloud-based apps, together with:
|
App |
Description |
Makes use of |
|
Gmail |
E-mail platform |
Sending and receiving emails |
|
Google Meet |
Video conferencing platform |
On-line conferences |
|
Google Calendar |
On-line calendar |
Occasion planning |
|
Google Docs |
Phrase processing app |
Content material writing |
|
Google Sheets |
Spreadsheet app |
Information administration and evaluation |
|
Google Slides |
Presentation software program |
Creating slide decks |
|
Google Kinds |
Type builder |
Surveying clients |
|
Google Drive |
Cloud storage platform |
Storing and sharing recordsdata |
You should utilize these apps with a free Google account. However a Workspace subscription provides you entry to further options, higher safety, and different advantages.
For instance, you should utilize knowledgeable “@area” e-mail deal with quite than an “@gmail” deal with.
And enterprise customers get a minimum of 30GB of storage (in comparison with the 15GB private customers get).
Availability
You may entry Google Workspace apps by your browser. However there are additionally cellular apps for iOS and Android.
Pricing
Google Workspace has a Enterprise Starter plan that prices $6 per consumer monthly when paid yearly.
19. Zapier
Zapier is an automation platform that helps you combine varied apps for small enterprise advertising.
In different phrases, when one thing occurs in a single app, you possibly can set off an motion in one other.
For instance, you possibly can arrange automations that:
- Create Google Calendar duties when new points seem in your Semrush Web site Audit
- Measure new Mailchimp subscribers as occasions in Google Analytics
- Add playing cards to Trello when photographs are posted to your Instagram
This will help you to save lots of time and keep away from errors.
Availability
You’ll have to arrange Zapier automations (or “Zaps”) by the web site.
Pricing
The free plan enables you to create an infinite variety of two-step automations.
If you wish to create multi-step Zaps, combine Premium apps, and entry different advantages, you’ll want a subscription. The Starter plan prices $19.99 monthly when billed yearly.
Strive 55+ Apps with a Free Semrush Account
Your free Semrush account provides you entry to dozens of the most effective advertising apps for small companies, together with:
- Web site Audit
- ContentShake AI
- Key phrase Magic Software
- Hyperlink Constructing Software
- Place Monitoring
And while you’re able to take issues to the following degree, you possibly can improve to our Professional plan.
It prices simply $108.33 monthly while you pay yearly, and there’s a free seven-day trial.
* A mix of Semrush Professional (annual billing), Semrush Social, Semrush Native, Google Workspace (annual billing), and free variations of all different apps. Price of adverts not included. Costs right as of January 11, 2024.
