Be part of us as we take a look at how your on-line repute and native advertising and marketing methods can drive income for your enterprise, whereas avoiding pitfalls alongside the way in which.
With visitor Raj Nijjer of Edge, we’ll dive into the income impacts that your on-line repute can have, and why this repute constructing must be essential in your planning.
Be part of your host Loren Baker, as he and Raj talk about learn how to keep away from wasteful methods of native advertising and marketing and multi-location companies, plus a pair recommendations on how a superb repute will help appeal to and retain prime expertise.
[01:14] – Raj’s Background and Journey to Edge.
[02:44] – Edge’s Idea of Worker-Pushed Progress and Its Connection to Google Evaluations.
[10:34] – How Evaluations Contribute to Native search engine marketing.
[11:27] – Buyer-Going through Finish: In-Depth Evaluations and Personalization.
[13:24] – Standing Out in Cutthroat Competitors: Franchises and Service Companies.
[14:37] – Motivating Staff and Clear Recognition By means of Evaluations.
[20:49] – Popularity Administration and Injecting Worker Recognition.
[45:06] – Worker Retention Throughout Challenges Like The COVID-19 Pandemic.
We encourage companies to amplify constructive opinions and study from the adverse opinions. – Raj Nijjer, 5:34
Not solely does the model win and the enterprise win, however staff can really feel nice or an individual can really feel nice concerning the job that they’ve finished. – Raj Nijjer, 9:21
Optimistic opinions are so necessary. There’s one stat I learn in your website…53% of consumers gained’t go to a enterprise rated beneath 4 stars. – Loren Baker, 15:21
I believe the injection of motivating and recognizing your staff whereas they’re doing this service is one thing that we’re very pleased with, as a result of we are able to see which staff are doing rather well. After which you may duplicate that. – Raj Nijjer, 21:44
Our purpose is to marry the advertising and marketing with operational excellence. You wish to maintain folks accountable, particularly if you happen to’re rewarding them. – Raj Nijjer, 30:53
I believe one factor COVID taught each enterprise proprietor is worker retention and the way exhausting it’s been to seek out folks and when a displacement occurs, it actually jeopardizes your enterprise if you happen to don’t plan it properly. So that you wish to maintain your superstars, don’t ever lose your superstars. – Raj Nijjer – 41:10
Sources Talked about:
Join With Raj Nijjer:
Raj is Head of Advertising and marketing for Edge, an employee-driven development platform for service manufacturers. Beforehand, he was the CMO of Refersion (acquired), and held government advertising and marketing roles at Yotpo and Yext (IPO in 2017). Raj additionally spent over 9 years at Godaddy (IPO in 2015) in management roles launching modern product traces with over ten patents issued and resulting in a PE buyout and an IPO.
Raj can be fractional CMO to early and mid-stage know-how startups. Raj obtained his Bachelors of Science diploma in Worldwide Administration and his MBA from the W.P. Carey Faculty of Enterprise at Arizona State College.
Join on LinkedIn: https://www.linkedin.com/in/rajnijjer/
Comply with him on Twitter: https://twitter.com/RajNijjer
Join with Loren Baker:
Comply with him on Twitter: https://www.twitter.com/lorenbaker
Join with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
