Smartphone shipments in 2023 totaled 1.142 billion – the worst in 11 years, claims Canalys in its newest evaluation of the market. Apple took the highest spot for the primary time on the again of a stagnant 12 months through which its predominant competitor, Samsung, declined 13%.
The vacation interval was a optimistic one for the business, with an 8% enhance, which is an indication of stabilization, in accordance with the analysts.
The smartphone market skilled severe headwinds, however rebounding demand in rising markets drove international restoration within the second half of the 12 months, commented Sanyam Chaurasia, Senior Analyst at Canalys. Latin America, Africa and the Center East really noticed a YoY development in shipments, largely offsetting the decline in the remainder of the world (Asia Pacific, Mainland China, Europe, and North America).
Transsion (proprietor of iTel, Infinix, and Tecno) and Xiaomi have benefited from the rebound, reaching a outstanding enhance in the course of the October-December 2023 interval. The rise in demand pushed Transsion to fourth place for This fall 2023.
The rising markets will stay a significant battleground for all makers, in search of development as developed areas reminiscent of North America and Europe are dealing with subdued shopper spending and diminished channel investments.
The market did decline, however the stock backlog is now not a serious difficulty, and the low costs of elements ought to enable distributors to assist extra versatile incentive measures to customers.
| Firm | This fall ’23 shipments (million) | This fall ’23 Market share | This fall ’22 shipments (million) | This fall ’22 Market share | Change |
| Apple | 78.1 | 24% | 73.2 | 25% | 7% |
| Samsung | 53.5 | 17% | 58.3 | 20% | -8% |
| Xiaomi | 41.0 | 13% | 33.2 | 11% | 23% |
| Transsion | 28.5 | 9% | 17.3 | 6% | 65% |
| vivo | 23.9 | 7% | 23.9 | 8% | 0% |
| Others | 94.4 | 30% | 90.9 | 31% | 4% |
| Whole | 319.5 | 100% | 296.9 | 100% | 8% |
Trying on the uncooked numbers, Apple and Samsung stay the market leaders globally, adopted by Xiaomi in third and Oppo in fourth. Corporations like vivo and Honor launched their flagships and are anticipated to problem Transsion for a spot within the Prime 5.
| Firm | 2023 shipments (million) | 2023 Market share | 2022 shipments (million) | 2022 Market share | Change |
| Apple | 229.2 | 20% | 232.2 | 19% | -1% |
| Samsung | 225.4 | 20% | 257.9 | 22% | -13% |
| Xiaomi | 146.4 | 13% | 152.7 | 13% | -4% |
| Oppo | 100.7 | 9% | 113.4 | 10% | -11% |
| Transsion | 92.6 | 8% | 73.1 | 6% | 27% |
| Others | 347.9 | 30% | 364.1 | 31% | -4% |
| Whole | 1142.1 | 100% | 296.9 | 100% | -4% |
The 12 months 2024 ought to see makers go in two strategic instructions – both investing in on-device AI or increasing shipments within the mid-to-low-end section. Samsung simply launched its Galaxy S24 smartphones with Galaxy AI globally, whereas Chinese language corporations launched the telephones on the home market; certainly, the subsequent step shall be increasing internationally.
The mass-market section would be the heart for distributors, whereas value-for-money proposition and affordability are core product methods within the brief time period, added Zhu.
