PRESS RELEASE
San Jose, CA – Jan 31, 2024, at 10:00 am ET – At the moment, Incognia, the innovator in location id options, is saying it has closed $31MM in Collection B funding led by Bessemer Enterprise Companions, with participation from FJ Labs and present traders, together with Point72, Prosus, and Valor Capital. The financing will assist Incognia’s continued improvement of cutting-edge digital id indicators, together with the corporate’s presence in North America, Europe, and EMEA, in addition to its enlargement into new verticals, together with client web, monetary providers, and eCommerce.
“This funding from Bessemer is additional recognition of our revolutionary method, and their assist of Incognia is especially important given Bessemer’s experience within the fraud prevention business,” stated André Ferraz, co-founder and CEO of Incognia. “Bessemer has a robust monitor document of supporting game-changing SaaS options from firms like Twilio, Shopify, Toast, and Auth0, and we’re thrilled to be listed amongst these trailblazers in tech. This financing will enable us to deepen our product capabilities to remain on the forefront of fraud prevention and meet the rising market demand for a clear answer able to fixing complicated id challenges.” Incognia’s cutting-edge expertise combines machine fingerprinting and precise location intelligence information into one versatile danger sign that may be personalized for each stage of the consumer journey. Since Incognia’s final funding in June 2022, the corporate has achieved exceptional success, together with tripling income, realizing 200% internet income retention, and changing 100% of trials. Incognia has delivered six instances the return on funding to its shoppers whereas saving them thousands and thousands of {dollars} per contract on common.
“Incognia is shortly rising as a market chief addressing fraud throughout quite a lot of buyer segments, which is essential in at present’s atmosphere as fraudsters grow to be more and more refined because of current GenAI breakthroughs and the worldwide proliferation of real-time funds,” stated Charles Birnbaum, companion at Bessemer Enterprise Companions. “After years of improvement, André and the Incognia crew have unlocked the facility of extremely exact location consciousness coupled with best-in-class machine fingerprinting to generate fraud prevention indicators, not like every other vendor out there. We have been following the corporate for a while and are really impressed by the crew’s progress and buyer affect, and we stay up for seeing them roll out their fraud prevention options globally.”
Incognia’s expertise consists of machine tamper detection with superior location spoofing prevention, tamper-proof location verification for consumer identification, and phishing-resistant and frictionless account safety. Used individually or together, these options drive outcomes, together with an 80% discount in account takeovers, a 51% discount in pretend account creation, and an 84% discount in new consumer abandonment.
“Whereas distinguishing between good and unhealthy actors on-line will at all times be a problem, we’re targeted on serving to firms higher tackle it with an id sign that precisely acknowledges customers throughout gadgets with zero friction,” added Ferraz.
Incognia has a devoted crew throughout 4 workplaces worldwide, together with San Jose, CA; New York, NY; São Paulo, Brazil; and Recife, Brazil. The corporate empowers protected digital experiences for international client web firms within the gig economic system, market, and monetary providers industries by combining unparalleled safety, privateness, and comfort. For extra data, go to https://www.incognia.com.
About Incognia
Incognia is the innovator in location id options that ship cutting-edge consumer verification and account safety throughout the digital journey. Leveraging over a decade of experience in location expertise, Incognia’s novel method permits frictionless experiences utilizing machine intelligence and essentially the most exact location information accessible. Incognia permits customizable danger evaluation and actionable insights from day one which empower client companies to stop fraud, defend customers and construct buyer belief. For extra data, go to
