NBA icon LeBron James groups up with DraftKings

4-time MVP and NBA legend LeBron James proclaims DraftKings partnership by way of social media.

The undisputed king of the NBA has entered into the sportsbook betting world, partnering with one in all America’s largest fantasy sports activities firms.

👑 x 👑!!! Soccer season simply acquired A LOT extra enjoyable. 🏈😁🙏🏾 Let’s go! @DraftKings #DKPartner pic.twitter.com/kyNaq3WBZm

— LeBron James (@KingJames) January 31, 2024

Taking to X to make the announcement, LeBron wrote: “Soccer season simply acquired A LOT extra enjoyable. Let’s go!”

LeBron joins a stellar listing of sports activities icons in his staff up with the second-largest sports activities ebook in America.

Names like Michael Jordan and David Beckham have trodden the identical parlay path that King James now embarks upon as expertise ambassador for soccer in a multi-year settlement.

A privilege for DraftKings

CEO and Co-Founding father of DraftKings, Jason Robins took to Linkedin to announce the collaboration saying:

“Welcoming one of the vital influential and biggest athletes of all time, LeBron James, to the DraftKings household is an absolute honor and privilege.”

LeBron will have the ability to broaden his sizeable off-court empire and when the 37-year-old star calls time on his profession he could have one more alternative to remain synonymous with the sport.

Robins continued that Draft Kings “stay up for working with a passionate sports activities fan who shares the identical aggressive mindset that echoes all through the partitions at DraftKings, whereas delivering thrilling engagement alternatives to our prospects and his loyal fanbase for years to return.”

Extra hires for sportsbook operator

The announcement comes a couple of days after DraftKings unveiled Marie Donoghue as new Chief Enterprise & Progress Officer and member of the DK Govt Group.

Donoghue brings along with her a dearth of expertise and joins the playing powerhouse from a stint as Vice President of Amazon’s U.S. Sports activities Content material & Partnership.

“We’re delighted to welcome Marie Donoghue to our government staff and the immense wealth of expertise she brings as a highly-regarded chief and trailblazer inside our {industry},” Robins said.

“Marie’s distinctive observe report speaks for itself, and he or she is poised to be a transformative pressure in our firm’s future success.”

The brand new Chief Enterprise & Progress Officer might be charged with uncovering new sustainable development alternatives and spearheading inside processes.

“I’m thrilled to be becoming a member of DraftKings throughout this thrilling part and have lengthy admired the group’s regular rise as an {industry} innovator,” mentioned Donoghue.

It is a particular alternative to broaden on its industry-leading place and propel the corporate to new heights.” she continued.

January has been a busy month for Draft Kings as we reported a possible recreation altering deal is on the horizon for the bookmaker with Barstool Sports activities.

Picture Credit score: Draft Kings.

Brian-Damien Morgan

Freelance Journalist

Brian-Damien Morganis an award-winning journalist and options author. He was fortunate sufficient to work within the print sector for a lot of UK newspapers earlier than embarking on a profitable profession as a digital broadcaster and specialist.

His work has spanned the private and non-private media sectors of the UK for nearly twenty years.

Since 2007, Brian has continued so as to add to a protracted listing of publications and establishments, most notably as Editor of the Glasgow 2014 Commonwealth Video games, successful a number of awards for his writing and digital broadcasting efforts.

Brian would then go on to be integral to the Legacy 2014, Media and Sport Directorate of the Scottish Authorities. Working with ministers to enact change by way of sport with establishments just like the Homeless World Cup.

He would then lend his abilities to a number of personal sector establishments. Brian would win nationwide acclaim serving to his nation ship judicial schooling and communications through the pandemic-era. Incomes a writ of private distinction from the Lord President of Scotland for his efforts because the Head of Communications and Digital for the Judicial Workplace for Scotland.

Brian has returned again to the factor he loves most, writing and commenting on developments throughout expertise, gaming and authorized subjects, in addition to any-and-all issues sport associated.