Since 2020, ‘The Joe Rogan Expertise’ has been a Spotify unique. And now, Rogan’s partnership with the streaming service has entered a brand new period in a brand new podcast deal which, in keeping with the Wall Avenue Journal, is estimated to be price $250 million.
The outlet additionally claims that the deal entails an upfront minimal assure, together with a revenue-sharing settlement primarily based on advert gross sales.
Underneath the brand new licensing settlement, Spotify will distribute ‘The Joe Rogan Expertise’ on quite a few podcast platforms, together with a video model on YouTube. Rogan, 56, has hosted ‘The Joe Rogan Expertise’ podcast since 2009. It has over 2,200 episodes so far, is the #1 podcast on the earth, and since 2020, it’s been a Spotify unique.
“We’re simply getting began,” Spotify mentioned in a weblog publish. “JRE stays podcasting’s king, persistently rating because the most-listened-to podcast globally, and our customers have ranked the present as Spotify’s Wrapped prime podcast annually since 2020.”
. @joerogan – the Wrapped prime podcaster 4 years in a row – has simply introduced a brand new multiyear partnership with Spotify. The Joe Rogan Expertise debuted in 2009, has been a Spotify unique since 2020, and we’re simply getting began. pic.twitter.com/mahgHAQy28
— Spotify (@Spotify) February 2, 2024
In an interview with the streamer, Rogan mentioned, “I believe podcasting is an artwork type, and I positively sucked at it after I first began. I used to be curious, however I didn’t perceive the right way to make a dialog stream. I didn’t know when to close up and hear, and I didn’t know the right way to make somebody snug in an effort to get essentially the most out of their perspective. I’ve discovered the right way to help the dialog’s stream as an alternative of ready for my flip to speak. I discovered the right way to be totally locked in with what the opposite individual is saying.”
“A number of what helps is that I’ve achieved it for therefore many hours and discovered the right way to do it higher over trial and error, but in addition that I solely have individuals on the present that I’m genuinely considering speaking to,” he added. “I by no means do a podcast simply because an individual is standard. It’s all the time from a spot of ‘I believe it could be cool to speak to that individual.’”
