When you’ve ever run a 5K race, you realize that the final mile typically determines the winner. It’s all about timing: It’s a must to select your second to speed up the tempo, draw back from the runners round you, and cross the end line first.
Promoting cybersecurity options is like working a 5K. You and dozens of different sellers are vying for place to win offers within the profitable (and extremely aggressive) small and medium enterprise (SMB) market. However as a Cisco companion, you’ve bought a definite benefit. And proper now could be your second to kick into excessive gear, as a result of Cisco is setting you as much as win—with a superior product and implausible incentives that your competitors can’t match.
Are you prepared to do that? I’m going to indicate you how one can win the SMB market with Cisco Safe Networking options like Meraki MX.
Acknowledge SMBs’ distinctive safety challenges
SMBs want rather more from their safety options than what they’re usually getting. In 2024, being “small” doesn’t imply you get to fly beneath the radar: 43 p.c of cyber assaults now goal SMBs. No marvel that cybersecurity is now the number-one precedence for SMB IT groups, in response to a TechValidate survey. Organizations want a sophisticated answer to cease subtle threats.
However that’s not their solely requirement. A really perfect safety answer must be:
- Easy: Straightforward setup and intuitive operations are paramount, since SMB IT groups typically have restricted workers and assets.
- Scalable: Quick-growing SMBs want a versatile answer that may increase with their wants.
- Quick: Safety can’t decelerate community efficiency. SMBs have to preserve workplace and distant staff productive to satisfy enterprise objectives.
- Price-effective: SMBs with restricted budgets have to do extra with much less. They want an answer that gives a decrease whole value of possession (TCO) over the long run.
The bar is a lot increased now—and for the sellers pushing inferior safety merchandise, that actuality is unwelcome information. However for Cisco companions such as you, it’s one thing to embrace.
Lead with Meraki MX, a converged networking and safety answer
With Cisco Safe Networking options just like the cloud-delivered Meraki MX, you received’t simply examine each field—you’ll exceed buyer expectations. Meraki integrates superior firewall safety with the number-one SD-WAN networking answer. Let’s unpack why Meraki is the best-in-class converged answer with unmatched simplicity and efficiency:
- Superior malware safety: Cisco Meraki MX blocks 98 p.c of malware threats, in response to a 2023 Miercom efficiency analysis. That’s 25 p.c higher than the business common, and 2x more practical than many standalone options.
- Zero-touch deployment: Meraki MX is really zero-touch, leading to 30 p.c quicker firewall deployment.
- Greatest community visibility: Meraki affords the perfect community visibility and acknowledges roughly 6,000 purposes—27 p.c greater than main opponents.
- Expandable platform: As your clients’ wants evolve and companies develop, they’ll add extra Meraki units to create related, clever workspaces—all managed from a single dashboard.
- Award-winning on-prem possibility: Do your clients want an on-premises answer? Supply the Cisco Firepower 1010, SE Labs’ 2023 winner for greatest next-generation firewall.
- SASE structure, now for SMBs: Many SMB organizations can profit from a safe entry service edge (SASE) structure, with Meraki SD-WAN as its basis. SASE can streamline and combine networking and safety within the cloud, and join distant staff to any utility throughout any community, from wherever.
Cisco is without doubt one of the largest cybersecurity firms with essentially the most complete portfolio of options to satisfy your clients’ wants. We’re additionally the worldwide networking chief, and that’s why our converged Safe Networking options stand above the competitors.
Make promoting simpler and extra worthwhile with Cisco
Past its best-in-class standing, Meraki affords different great promoting benefits, beginning with increased revenue margins, recurring income, and elevated lifetime worth. Do you know that Meraki boasts a 91 p.c license renewal fee? Meraki creates comfortable SMB clients, 97 p.c of whom agree that Cisco is an efficient answer for SMBs. Cisco Meraki additionally takes the friction out of your gross sales motions, with clear product pricing, complete options, and world-class assist.
Cisco is totally dedicated to serving to companions such as you to develop your small business and increase profitability. We’re regularly enhancing and streamlining our Cisco Associate Program, based mostly on companion suggestions. From high-quality gross sales and advertising assets to the versatile Cisco Enterprise Settlement, we make promoting simpler to offer you an edge.
Prepared, set, SELL with new affords and promotions
Now for the ultimate increase that will help you win: beneficiant new affords, reductions, and incentives that push your offers to closed-won standing. Be taught what’s out there to you, from the Safe your Future with Meraki MX and our Safe the Edge Firewall Promotion to drive new adoption and higher profitability.
The SMB market is very aggressive, however proper now the race is yours to win. With superior safe networking options and engaging incentives, Cisco offers you the ability to speed up in that final mile—and depart your competitors behind.
Go to SalesConnect to get began
Go to the SalesConnect Safe Community web page for all the things that you must win SMB offers: gross sales enablement supplies, product information sheets, trainings, and the newest affords.
We’d love to listen to what you suppose. Ask a Query, Remark Beneath, and Keep Related with #CiscoPartners on social!
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