There’s a Tremendous Bowl 2024 drone present within the works this weekend. Ye this drone present doesn’t actually have something to do with soccer in any respect. As an alternative, this drone present takes one of many key the reason why some individuals watch the Tremendous Bowl — artistic promoting — and fully uplevels it. Turned up so excessive, in actual fact, that these adverts are within the sky.
Tremendous Bowl LVIII is ready for this Sunday, Feb. 11 at Allegiant Stadium in Las Vegas, Nevada. There, Nationwide Soccer Convention (NFC) champion San Francisco 49ers and the American Soccer Convention (AFC) champion — and defending Tremendous Bowl champion — Kansas Metropolis Chiefs will play a rematch sport. Certain, most followers might be primarily there for the epic battle between the 2 groups. Others may prioritize the Usher halftime present or a possible Taylor Swift sighting. However we’ve acquired our eyes on the Tremendous Bowl 2024 for one more motive: a drone present.
Go to Newport Seaside, the vacation spot advertising and marketing company for the Southern California metropolis, has plans to placed on what would be the first-ever, post-game drone gentle present. A 1,000 drone, 12-minute gentle present will fly over Allegiant Stadium in Las Vegas after the large sport. Cable service supplier Cox Communications is a accomplice within the present.
For folk not watching in particular person, it’ll even be live-streamed for viewers worldwide. Drones will fly in numerous designs, which incorporates flying into the form of a QR code within the sky. Scan that code, and you’ll enter for an opportunity to win a trip package deal to Newport Seaside, California.
Who made the Tremendous Bowl 2024 drone present?
The present is being placed on by drone gentle present firm SkyWorx. Primarily based in Boise, Idaho, SkyWorx affords drone present packages. Reveals function anyplace from 100 to greater than 1,000 drones. They’re designed for model activations, music festivals, sporting occasions, company events and vacation celebrations. And how a lot does a SkyWorx drone present price? They worth primarily based on variety of drones used, they usually cost between $200-$400 per drone. Charges fluctuate primarily based on components together with whole variety of drones wanted, availability, time of 12 months and placement.
Along with the drone present, Go to Newport Seaside will broadcast a business that can air in 60,000 Las Vegas strip resort rooms. Newport Seaside is a less-than one-hour flight away from Las Vegas.
It’s a compelling sort of promoting for Go to Newport Seaside, because the Tremendous Bowl is infamous for its advert spots. This may actually set a brand new normal for not simply tourism advertising and marketing, however Tremendous Bowl promoting as an entire.
Don’t fly drones in Vegas (in case you’re not the drone gentle present people)
The Newport Seaside Tremendous Bowl 2024 drone present is ready to launch one hour after the sport ends.
However in case you’re not SkyWorx, don’t rely on having the ability to fly drones in Vegas. Allegiant Stadium in Las Vegas is a ‘No Drone Zone’ for Tremendous Bowl LVIII. There are Non permanent Flight Restrictions (TFRs) in place already — they usually’ll get stricter the nearer we get to the occasion.
And it’s not simply the stadium that’s a no-go. The FAA additionally prohibits drones round a number of extra areas through the days main as much as the occasion. That features Resorts World (on Feb. 8 within the afternoon and night) and Wynn On line casino (on Feb. 9 within the night). Get the total particulars on all of the restricted locations in Las Vegas, and when, from the FAA web site.
Drone operators who enter the TFRs with out permission might face drone confiscation, fines that exceed $30,000 and potential felony prosecution.
And drones flying in locations they shouldn’t is kind of an issue. In keeping with counterdrone know-how firm Dedrone, 4,046 unlawful drone flights befell throughout a mixed 374 main sporting occasions in 2023. That’s a 20% improve from comparable information collected in 2022. The numbers are primarily based on the 59 stadiums that use Dedrone’s service.
Notably, the town of Las Vegas truly makes use of DedroneCityWide, which is a sort of airspace safety infrastructure. Time Journal even rated Dedrone Metropolis-Broad Drone Detectionas one among The Time Finest Innovations of 2023. And it has a legitimate use case. Drones flying over giant crowds has involved occasion organizers, who’ve prompt that drones may drop hazardous supplies on crowds.
Tremendous Bowl 2024 is a delegated SEAR 1 occasion by the Division of Homeland Safety, which is the very best degree of safety for large-scale occasions within the U.S.
“After the October 1 occasion [2017 Mandalay Bay mass shooting], we realized that we needed to analyze all potential risk vectors to our metropolis, together with drones,” in accordance with an announcement from the Las Vegas Metropolitan Police Division. “Forward of Tremendous Bowl LVIII, our collaboration with exterior safety and public security teams, each private and non-private, is important to offering a protected surroundings.”
A historical past of Tremendous Bowl drones
Whereas Go to Newport Seaside will set a brand new normal for promoting, the idea of Tremendous Bowl drones is hardly new. In 2022, a sequence of Tremendous Bowl drone gentle reveals within the days main as much as the sport flew in downtown Los Angeles. The hype-building drones flew in iconic shapes like a soccer and the NFL brand in what was the NFL’s first-ever Tremendous Bowl drone gentle present.
Again in 2019, drones flew as Maroon 5 carried out with Large Boi, Travis Scott, and Sleepy Brown through the Pepsi Tremendous Bowl LIII Halftime Present at Mercedes-Benz Stadium in Atlanta, Georgia.
Two years earlier than that in 2017, a whole bunch of drones flew throughout Girl Gaga’s Tremendous Bowl halftime present throughout Tremendous Bowl LI at NRG Stadium in Houston, Texas.
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