As a part of the European Union’s Digital Markets Act (DMA) antitrust laws, Apple should open up iOS to various app shops – and the corporate has launched iOS 17.4 with help for what it calls App Marketplaces. However unsurprisingly, Apple desires folks to know that the App Retailer remains to be the most effective place to obtain iPhone apps, and that’s precisely what it’s been telling its customers.
Apple reinforces that the App Retailer is ‘protected and trusted’
With the second beta of iOS 17.4, which was launched to builders on Tuesday, the corporate has been pushing out a brand new alert to iPhone customers once they open the App Retailer for the primary time after putting in the replace. The alert welcomes customers to the App Retailer and says that it’s a “protected and trusted place” to obtain apps and video games.
“Welcome to the App Retailer. A protected and trusted place to find wonderful apps and video games, discover well timed in-app occasions, and browse every day tales and recomendations by our editors,” the message reads.
The message appears to be a response to the adjustments coming to iOS for customers within the EU, as the corporate has been pressured to permit different builders to create their very own app shops there. Many Apple executives akin to Phil Schiller have spoken out towards the DMA and various app shops, claiming that they’ll deliver “new dangers” to iPhone customers.
Despite the fact that Apple is opening up iOS to App Marketplaces, there are nonetheless a variety of guidelines that builders should observe with a view to make their very own app shops out there to customers within the EU. For instance, a developer will need to have a letter of credit score of at the least 1 million euros to have their very own retailer authorized by Apple.
The DMA comes into impact on March 7, which signifies that Apple has to launch iOS 17.4 to the general public earlier than then.
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