TikTok revealed a finest follow information on the right way to optimize your advert campaigns and bidding methods for optimum efficiency.
The 13-page information contains ideas and proposals for:
- Account construction.
- Marketing campaign setup.
- Information connections.
- Inventive.
- Attribution.
- Measurement.
Why we care. In case you plan to run campaigns on TikTok this 12 months, you must take a look at this information as the information offered are immediately from the platform. Nevertheless, it’s necessary to remember the supply of this data, and that sure recommendation could prioritize TikTok’s pursuits over advertisers’.
Advert account optimization. As a part of a nurtured account technique, TikTok recommends making certain your Advert Account is structured in the direction of the end-to-end person journey, for instance:
- Solely use one advert account.
- Mix and diversify advert teams.
Nurtured account technique. TikTok advises beginning with higher funnel conversion occasions (don’t instantly begin with the bottom funnel occasions) and repeating the method for every new Advert Group. The platform claims that is the “key to scalable progress and long-term efficiency.”
Information connection setup. TikTok states that by using its knowledge connections to measure and study from client actions in your web site, you may maximize the possibilities of conversions.
Setting and scaling your price range. TikTok recommends adhering to its finest practices to maximise the effectiveness and effectivity of your price range utilization. The platform notes that it’s advisable to set budgets for each campaigns and Advert Teams.
Bidding technique. The bidding technique you choose tells TikTok’s system the right way to bid for you within the advert public sale, so the platform advises choosing a bidding technique that’s finest aligned to your major KPI for marketing campaign effectivity.
Advert fatigue. While you attain the utmost variety of people who find themselves thinking about your advert, you might expertise advert fatigue. TikTok has some recommendations on what actions you may take if this occurs.
Attribution. TikTok recommends utilizing Click on By means of Attribution along with View By means of Attribution for a holistic view of your marketing campaign.
What TikTok is saying. TikTok mentioned in a press release:
- “Guarantee your campaigns are arrange correctly so as to obtain repeatable, dependable outcomes with ease. Use the very best practices on this information because the foundational constructing blocks for achievement on TikTok.”
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Deep dive. Learn TikTok’s optimum net efficiency finest follow information in full for extra data
