As we speak’s present is about enterprise technique and branding.
Our caller for at the moment, Bob is constructing out a web site for his drone enterprise. And whereas he primarily focuses on the development business, Bob is questioning if he ought to goal different verticals as effectively.
Is it higher to go broad? Or is it higher to area of interest down and focus simply in your core ability? On at the moment’s present, we focus on the professionals (and cons) of going broad and providing a spread of companies.
Paul and Rob draw from their intensive expertise and share some wonderful branding ideas to assist Bob out. This can be a present you do not need to overlook. Get pleasure from!
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Timestamps
- [01:30]Our sponsor for at the moment is our upcoming 3D interactive modeling class
- [02:13]As we speak’s query is about enterprise technique and branding
- [03:46]Is there any danger to being a jack of all trades?
- [07:06]Branding methods and constructing a conversion-focused web site
- [09:35]Determining your area of interest and constructing your core experience
- [12:34]Your distinctive promoting proposition and why you need to by no means compete on the premise of worth
- [13:05]Don’t overlook to take a look at our upcoming gross sales class
