What it’s worthwhile to know
- A report from Shopper Intelligence Analysis Companions (CIRP) discovered that 13% of iPhone patrons switched from Android to iOS in 2023.
- The quantity is a lower from the prior yr’s determine, which noticed 15% of iPhone patrons come from an Android telephone.
- Nonetheless, over a five-year interval, iPhone patrons are coming from Android telephones at a gradual 11-15% clip.
iPhones are dominating the mainstream market in North America, leaving even one of the best Android telephones neglected within the chilly. The truth is, within the second quarter of final yr, iPhones represented 53% of U.S. smartphone shipments, based on Counterpoint Analysis. Nonetheless, a brand new report from the Shopper Intelligence Analysis Companions (CIRP) says that fewer iPhone patrons have been switching from an Android telephone in 2023.
The report concluded that Apple’s dominance derives from convincing present iPhone customers to purchase one other. Whereas it does entice a constant quantity of Android customers to change to iOS every year, that quantity pales compared to iPhone upgrades. To that finish, at the least 85% of iPhone gross sales are made by customers who already personal an iPhone, based on the CIRP report.
In the meantime, CIRP discovered that 13% of iPhone patrons switched from an Android telephone. That is two % lower than the 15% determine from 2022 however equal to or larger than the numbers from 2019-2021. During the last 5 years, the proportion of iPhone patrons coming from an Android telephone has fluctuated between 11% and 15%.
The report’s findings are each good and dangerous information for Android smartphone producers. On the one hand, the speed of Android customers leaping ship in favor of iOS is not rising sharply every year. On the opposite, there’s a regular variety of Android customers leaving the platform behind in favor of iOS every year.
For what it is value, Android continues to be the champion within the international smartphone market. Android powers almost 70% of all smartphones worldwide, based on a report from Statcounter that spanned January 2023 to January 2024. No different working system is even shut, with iOS coming in at almost 30% — lower than half that of Android.
However it’s clear that Android is dropping to iOS in key markets. In one other report protecting the identical time interval, Statcounter discovered that 61% of smartphone customers within the U.S. run iOS.
Whereas it actually may very well be worse, Android OEMs must do one thing to cease the bleeding and maintain onto beneficial North American market share.
