Thursday, July 4, 2024

Apple shares Tremendous Bowl Halftime Present behind-the-scenes video shot solely on iPhone 15 Professional

Following final weekend’s Apple Music Tremendous Bowl LVIII Halftime Present with USHER, Apple has shared a brand new in-depth behind-the-scenes take a look at the making of the present. The kicker? Your entire behind-the-scenes video was shot utilizing iPhone 15.

Apple says that this video was shot utilizing over 40 iPhone 15 Professional and iPhone 15 Professional Max units. These units have been positioned all through the present itself and rehearsals, together with being strapped to performers themselves.

The behind-the-scenes video was directed by Mike Carson, who mentioned:

“Selecting iPhone allowed me to have my dream quantity of protection, which was mandatory for a docu-style undertaking like this as a result of we needed to be in so many locations without delay. And since it’s an all-in-one system, and we didn’t use any exterior lenses, we have been in a position to have a mess of angles and operators in areas that may have confirmed to be each troublesome and costly, given the sheer scale wanted for this movie. Whereas we had an extremely gifted crew, I really imagine it additionally freed us up to have the ability to simply shoot and concentrate on stunning compositions, digicam motion, and storytelling, and it made capturing much more enjoyable & thrilling.

With the ability to swap lenses immediately when the second referred to as for both extra data or a extra intimate close-up allowed our group to remain centered on their frames versus having to overthink, particularly in high-pressure, “assume fast in your ft” situations. For instance, we embedded digicam operators into the sphere forged/mosh pit of the dwell efficiency, and our operators have been in a position to actually have a digicam a number of ft away from visitor expertise’s face, creating stunning broad angle frames, and 10 seconds later when motion was occurring on the primary stage 50ft away, we’re in a position to have a high-quality medium shot immediately.”

Carson additionally defined why the iPhone 15 Professional’s assist for LOG and Professional Res recording was such a key issue for this undertaking:

“This was a game-changer, particularly with so many uncontrollable lighting situations, given our docu-style method. We have been in a position to retain a lot visible data and knowledge with the quantity of dynamic vary we had, and Log was paramount in that. I used to be blown away within the coloration session by the ultimate picture.”

Total, Carson concluded:

“Total, it was nice. As a director who additionally likes to be hands-on, I particularly had enjoyable having the ability to simply decide up a digicam and shoot with out having to overthink about gear, and I may concentrate on what was in my body and the general story and emotion I needed to evoke. The educational curve was small.

As somebody who simply loves creating, no matter scale or medium, seeing the outcomes of what we shot has positively impressed me to select up iPhone and simply shoot, so I’m excited to maintain exploring the probabilities and embedding iPhone into my course of.”

Xiaolong Liu, director of pictures for the behind-the-scenes video, added:

“iPhones are considerably extra transportable and discreet in comparison with conventional cameras, permitting for capturing in a greater diversity of places and rigs with minimal setup. The power to swap between lenses (Extensive, Extremely Extensive, Telephoto) rapidly with out further gear is an environment friendly benefit for schedule-intensive capturing conditions.

The unobtrusive nature of an iPhone can assist seize extra pure and spontaneous pictures. The scale and suppleness of iPhone permits for capturing footage from distinctive angles and tight areas the place conventional cameras wouldn’t match. For instance the throne shot of Usher and the piano shot of Alicia Keys.”

You will discover the complete 11-minute behind-the-scenes video under. How lengthy till we see an precise Tremendous Bowl Halftime Present shot on iPhone?

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