Danny Sullivan, Google’s Search Liaison, stated final week that the search firm will difficulty further clarifications across the acceptable or unacceptable use of AI to generate content material for search engine optimisation functions. Briefly, Google has already stated you can not use AI (or different means) to generate content material to govern rating in search outcomes.
The particular language Google beforehand wrote, as I coated earlier, is:
Utilizing automation—together with AI—to generate content material with the first function of manipulating rating in search outcomes is a violation of our spam insurance policies.
If that isn’t clear sufficient for you, Sullivan stated on X, “is one thing we thought was fairly clear from our publish final yr.” However he added, “Individuals who learn that and in some way interpret it as a “free move” ought to severely be rethinking. I am certain you will additionally see us take a look at methods to make this even clearer.”
Right here is that tweet:
“Utilizing automation—together with AI—to generate content material with the first function of manipulating rating in search outcomes is a violation of our spam insurance policies” is one thing we thought was fairly clear from our publish final yr: https://t.co/w4LGtiJRXI.
Individuals who learn that and in some way…
— Google SearchLiaison (@searchliaison) February 8, 2024
Now, perhaps the problem is the phrase “main,” I imply, in case you are making content material for each customers and serps – I’ll inform myself it’s primarily for customers and certain, secondary for serps.
yea, the phrase “main” right here will be the difficulty.
— Barry Schwartz (@rustybrick) February 8, 2024
This sprung up once more due to this WIRED piece named Confessions of an AI Clickbait Kingpin – it’s value a learn.
Discussion board dialogue at X.
