Customized MLS-branded Beats headphones
Apple’s Beats has turn out to be the official client audio merchandise accomplice of MLS, with the private audio firm producing unique customized Beats headphones for eight groups.
The worldwide settlement, introduced on Monday, is a multi-year settlement that can see Beats present customized variations of Beats headphones created particularly for the groups.
Eight groups have been chosen for the customized headphone therapy in 2024, together with Atlanta United, Columbus Crew, Inter Miami, LAFC, Nashville SC, NYCFC, St. Louis Metropolis SC, and Toronto FC. Others will likely be added to the roster sooner or later.
In addition to the customized headphones, MLS gamers will seem in Beats model advertising campaigns, which each Beats and MLS will promote. Gamers will even put on the Beats headphones and earphones on the pitch earlier than and after matches.
“For greater than a decade, Beats headphones have been chosen by the world’s high athletes to assist them get recreation prepared and heighten their focus, whereas additionally permitting them to point out off their model and persona,” stated Beats Chief Advertising Officer Chris Thorne.
“We’re extraordinarily excited to affix forces with the MLS, one of many quickest rising and most dynamic sports activities leagues on this planet,” Thorne continued. “Beats will likely be working intently with the MLS golf equipment and high gamers to ship superb experiences all through the upcoming season.”
Camilo Durana, MLS EVP of Apple Partnership, Properties, and Occasions added “Music evokes our gamers, our supporters, and our communities. We’re excited to work alongside Beats and its premium merchandise to strengthen the connection between sound, expression, and the world’s recreation.”
It’s unclear if the customized headphones will ever be bought to customers, however contemplating earlier collaborations, it is potential that MLS-inspired designs might be launched sooner or later.
The announcement arrives forward of the beginning of the 2024 season, commencing on February 21. Apple TV additionally hosts the MLS Season Move, which prices $99 for the whole season or $14.99 per 30 days, with Apple TV+ subscribers paying $79 for the season.
