Beats and Main League Soccer (MLS) struck a multi-year deal Monday to make the Apple headphones subidiary the official shopper audio merchandise accomplice of the league. That may embrace eight custom-branded Beats headphones for MLS groups delivered initially. Headphones for the opposite 22 golf equipment will comply with.
“We’re extraordinarily excited to hitch forces with the MLS, one of many quickest rising and most dynamic sports activities leagues on this planet,” stated Chris Thorne, Beats CMO. “Beats will likely be working carefully with the MLS golf equipment and prime gamers to ship wonderful experiences all through the upcoming season.”
Beats groups up with MLS on soccer-club-branded headphones
MLS’ press supplies stated Beats would produce {custom} headphones for eight groups to start out. These are Atlanta United, Columbus Crew, Inter Miami, LAFC, Nashville SC, NYCFC, St. Louis Metropolis SC and Toronto FC. And extra team-branded headphones will comply with all through the partnership.
It seems to be a pure advertising and marketing play, reasonably than a headphones-sales-to-the-public play. At any charge, press supplies on Beats headphones for MLS groups made no point out of team-branded headphones happening sale to the general public. Although that would change sooner or later.
As a substitute, MLS stated:
MLS gamers will even be featured in Beats’ model advertising and marketing campaigns that will likely be amplified on each Beats and MLS’ platforms. The partnership will spotlight the distinctive intersection between music and sports activities with gamers having the chance to put on Beats headphones and earphones on the pitch pre- and post-match.
Development for Beats and MLS
In placing up a deal for Beats headphones for MLS golf equipment, it seems MLS sees Beats as an vital driver of tradition that would assist the fast-growing league.
“Main League Soccer is proud to accomplice with Beats, a worldwide tradition driver, throughout this era of development for our League and our sport in North America,” stated Camilo Durana, MLS EVP Apple Partnership, Properties and Occasions.
“Music evokes our gamers, our supporters, and our communities,” he continued. “We’re excited to work alongside Beats and its premium merchandise to strengthen the connection between sound, expression, and the world’s sport.”
Watch MLS Season Cross on Apple TV app
The twenty ninth MLS season kicks off on Feb. 21. It’s the second season of MLS Season Cross on Apple TV and for Leagues Cup and Copa America in 2024. It additionally covers Concacaf Gold Cup and FIFA Membership World Cup slated for 2025. And the FIFA World Cup involves the U.S., Canada and Mexico in 2026.
Followers can get pleasure from the entire MLS motion all through the 2024 season on MLS Season Cross, obtainable in additional than 100 international locations on billions of gadgets by the Apple TV app on Apple gadgets, good TVs, streaming gadgets, set-top bins, and sport consoles, in addition to on the net at television.apple.com.
Subscriptions to MLS Season Cross on the Apple TV app are $14.99 monthly throughout the season or $99 per season. Apple TV+ subscribers can join $12.99 monthly or $79 per season.
Supply: Main League Soccer and Apple
