Google Adverts will replace its unacceptable enterprise practices portion of the misrepresentation coverage in March 2024. The replace says you can not entice “customers to half with cash or data by impersonating or falsely implying affiliation with or endorsement by a public determine, model, or group.”
In case you promote in France, you have got an additional month to fret about this coverage change. Google wrote, “We are going to start implementing this coverage in March 2024 for advertisers exterior of France. For advertisers in France, we’ll start implementing this coverage in April 2024.”
So you’ll now not be capable to use a well-known particular person’s face, a well-known model’s brand or slogan, to entice individuals to provide you cash or data.
Here’s what Google wrote:
In March 2024, Google Adverts will replace the Unacceptable enterprise practices portion of the Misrepresentation coverage to incorporate engaging customers to half with cash or data by impersonating or falsely implying affiliation with or endorsement by a public determine, model, or group. We are going to start implementing this coverage in March 2024 for advertisers exterior of France. For advertisers in France, we’ll start implementing this coverage in April 2024.
We take violations of this coverage very critically and think about them egregious. If we discover violations of this coverage, we’ll droop your Google Adverts accounts upon detection and with out prior warning, and you’ll not be allowed to promote with us once more.
Please evaluate this coverage to find out whether or not or not any of your adverts fall in scope of the coverage, and if that’s the case, take away these adverts earlier than the related enforcement date.
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