Apple is internally testing a brand new ChatGPT-like generative AI instrument that can allow staff to supply quicker technical help going ahead.
Apple not too long ago launched a pilot program that gives choose AppleCare help advisors with entry to a brand new instrument referred to as “Ask” that may robotically generate responses to technical questions they obtain from clients, in accordance with data obtained by MacRumors. Advisors can then relay the information to clients in on-line chats or on the cellphone.
“Ask” will robotically reply to a question with related data from Apple’s inner information base, and advisors can charge a solution as “useful” or “unhelpful.” Advisors can ask as much as 5 follow-up questions per subject. Apple mentioned it plans to make the instrument out there to extra advisors sooner or later, after amassing suggestions.
Apple encourages collaborating advisors to make use of “Ask” earlier than utilizing conventional search strategies or consulting a senior advisor for information, and it says the instrument is beneficial for fixing advanced or unfamiliar points. Because the instrument is linked to Apple’s inner information base, the corporate ensures that the responses are factual, traceable, and helpful.
An instance of a question that “Ask” can reply to: “A buyer is unable to replace their system to iOS 13.7. What may be executed?”
Apple is predicted to undertake generative AI in a serious method this yr. Bloomberg‘s Mark Gurman mentioned iOS 18 will embrace many new generative AI options throughout Siri, Highlight, Messages, Well being, Numbers, Pages, Keynote, and extra, and he was first to report that the AppleCare crew would use generative AI to hurry up buyer help. That is the primary time that particulars about Apple’s inner “Ask” instrument have been reported.
On an earnings name earlier this month, Apple CEO Tim Cook dinner mentioned the corporate was engaged on generative AI and would share particulars “later this yr.” iOS 18 is predicted to be introduced at Apple’s annual builders convention WWDC in June, and the replace must be launched to all customers with a suitable iPhone in September.
Generative AI surged in recognition in late 2022 when OpenAI launched ChatGPT, a chatbot that may reply to textual content and voice prompts. The chatbot is educated on massive language fashions, permitting it to reply like a human. OpenAI has additionally developed instruments that may robotically generate photos and movies based mostly on textual content prompts.
