Rita El Khoury / Android Authority
TL;DR
- Google goals to ship 10 million Pixel telephones in 2024, beginning its Pixel manufacturing in India as early as subsequent quarter.
- Potential advantages embrace aggressive pricing for Indian customers and a extra resilient provide chain for Google.
- Apple and Samsung have already established manufacturing hubs in India.
Following a string of well-received Pixel telephones and a doubling of its US market share in 2023, Google is setting its sights even increased. As reported by Nikkei Asia, the tech big shipped an estimated 10 million Pixel telephones final 12 months and is now pushing suppliers to start manufacturing in India as early as potential. This formidable transfer is an element of a bigger plan to ship over 10 million Pixel telephones in 2024, solidifying Google’s place as a serious participant within the smartphone trade.
“Google reached a milestone final 12 months for its Pixel telephones,” shared a supply with direct data of the matter, “and it has set an formidable purpose of transport one other 10 million items in 2024.” This newest report aligns with Google’s announcement in October 2023 to start manufacturing Pixel telephones in India, beginning with the flagship Pixel 8 collection within the second quarter of 2024.
The manufacturing course of will begin with the high-end Pixel 8 Professional, with the manufacturing line slated to start within the southern a part of India within the coming weeks. Google is anticipating the primary batch of telephones to roll off the meeting line by April-June 2024. Manufacturing of the usual Pixel 8 will comply with later within the 12 months, with a devoted plant deliberate for northern India.
Whereas the precise quantity of telephones to be manufactured in India and the cut up between home gross sales versus exports stays unclear, this transfer may benefit each customers and Google itself. Regionally produced telephones may doubtlessly result in extra aggressive pricing for Indian clients whereas additionally decreasing reliance on a single manufacturing hub and boosting provide chain resilience for Google.
With plans to kickstart manufacturing in India, Google joins the ranks of tech giants like Apple, which introduced the manufacturing of iPhone 13 in India, signaling a broader pattern within the trade. Not that this could be the primary time that Google appears to be taking a cue from Apple’s playbook (trace: watch the video above.)
