Google has introduced a take care of Reddit to realize entry to its content material utilizing the Reddit Knowledge API reportedly value $60 million yearly. Sure, Google is paying Reddit to get entry to its publicly accessible content material by way of an API that ought to make it quicker for Google to eat and present us all that content material. Not that any of us need to see Reddit content material present up in Google Search…
I do know this isn’t nearly Google Search but additionally Gemini and its AI with the ability to study from Reddit content material – however the level continues to be the identical – it’s Reddit!
Google wrote, “Through the years, we’ve seen that individuals more and more use Google to seek for useful content material on Reddit to search out product suggestions, journey recommendation and rather more.” Um, solely since you are displaying it to us in Google Search. In case you learn any of the latest complaints about Google Search, you’d see individuals are sick of seeing Reddit for each question.
“This partnership will facilitate extra content-forward shows of Reddit info that can make our merchandise extra useful for our customers and make it simpler to take part in Reddit communities and conversations,” Google wrote. Google added, “To allow these and different experiences, Google now has entry to Reddit’s Knowledge API, which delivers real-time, structured, distinctive content material from their massive and dynamic platform. With the Reddit Knowledge API, Google will now have environment friendly and structured entry to brisker info, in addition to enhanced indicators that can assist us higher perceive Reddit content material and show, prepare on, and in any other case use it in essentially the most correct and related methods.”
Get this, Google mentioned “This expanded partnership doesn’t change Google’s use of publicly accessible, crawlable content material for indexing, coaching, or show in Google merchandise.”
Certain, so Google was in a position to entry this content material anyway, content material that almost all of you, (and possibly most searchers knowingly) are not looking for anyway.
I believe this deal was within the works throughout the hidden gems moments. I imply, I’m shocked Google even posted about this on their weblog, after seeing all of the unhealthy PR round Reddit dominating Google Search. I imply, Reddit is dominating Google’s search outcomes. It was advantageous to have a sprinkling of it like we did in 2016 however it’s a bit an excessive amount of proper now.
Right here is a few of the website positioning business response to this information:
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: So … I used to be incorrect :I used to be pondering G had been going to kill Reddit off within the SERPs, after making folks sick to loss of life of the crap content material and irrelevant outcomes.
As an alternative … G are paying Reddit for entry,
to coach their AI fashions.@sundarpichai – the place’s our cash?#website positioning https://t.co/u4x8rMj0Gv— Darth Autocrat (Lyndon NA) (@darth_na) February 22, 2024
It is like watching a sluggish movement wreck in actual time…
Have you ever been on Reddit? Some nice stuff, a lot of insane, inaccurate & horrible stuff. However certain, prepare away on that Google.
Possibly it would begin telling folks if they’re the a-hole after their prompts???? https://t.co/dOjSiHX0jC
— Julie F Bacchini (@NeptuneMoon) February 22, 2024
Google to make use of reddit to coach #AI is such a horrible thought even redditors agree 💀 https://t.co/AGGroOYteS pic.twitter.com/htk43RhLbv
— Len (@lenraleigh) February 22, 2024
This business appears like such a joke proper now. 😑 https://t.co/diGzOU2PhV
— Rebekah Edwards (@rebekah_creates) February 22, 2024
I am certain this had nothing to do with Reddit all of the sudden rating for each time period on the web for the final ~6 weeks. https://t.co/UdDICjQdPh
— Grind Stone (@GrindstoneSEO) February 22, 2024
https://t.co/PdL37vKoVh pic.twitter.com/QyMmB9GQcW
— Jessica Flareau (@jflareau) February 22, 2024
Customers, SEOs, tech journalists protecting search: These discussion board outcomes, specifically the surplus of Reddit in prime search outcomes for all these queries are so unhealthy, spammy and don’t make sense. Make it cease.
Google: 👇 pic.twitter.com/1y3eP6HRHp
— Aleyda Solis 🕊️ (@aleyda) February 23, 2024
That’s only a sprinkling of the suggestions on this deal.
FYI, all this occurred hours earlier than Reddit filed for an IPO.
Discussion board dialogue at X.
