Apple
Analysis agency Omdia has printed the primary publicly obtainable educated estimates of how a lot the supplies for every Imaginative and prescient Professional actually price Apple. The evaluation units an total price ticket for the supplies and identifies which elements price essentially the most cash.
Omdia Senior Analysis Director David Hsieh estimates that the entire invoice of supplies is available in at round $1,542. The patron worth for the headset begins at $3,499 however may be as a lot as a thousand {dollars} greater than that, relying on the configuration the client chooses.
Imaginative and prescient Professional presents each the true and the digital worlds to the consumer with two micro-OLED shows, one for every eye. Collectively, these twin shows are the costliest element within the headset, costing $456. One other exterior show (the one used for EyeSight) prices round $70, Hsieh estimates. That signifies that Omdia estimates the machine’s shows account for about 35 p.c of the entire price of the machine’s supplies.
The runner-up class is silicon; a roll-up price estimate of each the M2 system-on-a-chip and the R1 processor collectively lands at $240, or simply over 15 p.c of the entire price of the machine’s supplies.
You possibly can see the complete desk of supplies in Omdia’s estimate right here, as first seen in one of many agency’s weblog posts:
Regardless of how correct that $1,542 quantity is, we should always avoid the temptation to declare that Apple income $1,957 on every Imaginative and prescient Professional offered for $3,499, as that is definitely not the case.
A invoice of supplies like this does not consider manufacturing, delivery, or advertising and marketing, nor does it consider the price of analysis and improvement. There isn’t any approach to know from these estimates how a lot revenue Apple earns on every Imaginative and prescient Professional offered, but it surely’s undoubtedly rather a lot lower than the distinction between the worth tag and the invoice of supplies.
Apple has traditionally maintained substantial revenue margins on its {hardware} merchandise just like the iPhone, and Imaginative and prescient Professional may observe in these footsteps, or it could possibly be that Imaginative and prescient Professional is anomalous. Solely Apple is aware of for positive. In any case, analysts count on a few of these prices to return down with time.
