In keeping with a courtroom submitting by Google, Microsoft tried to promote Bing, its search engine, to Apple however Apple didn’t need it due to search high quality points and lack of funding. Plus, Microsoft pitched Apple to make Bing the default search engine however that was rejected as nicely.
This information comes from CNBC from over the weekend that reads, “Microsoft provided to promote its Bing search engine to Apple in 2018, Google mentioned in a courtroom submitting earlier this month. The doc, from Google’s antitrust case towards the U.S. Justice Division, was unsealed on Friday.”
It goes on to say that “within the submitting earlier this month, Google argued that Microsoft pitched Apple in 2009, 2013, 2015, 2016, 2018 and 2020 about making Bing the default in Apple’s Safari internet browser, however every time, Apple mentioned no, citing high quality points with Bing.”
“In every occasion, Apple took a tough have a look at the relative high quality of Bing versus Google and concluded that Google was the superior default selection for its Safari customers. That’s competitors,” Google wrote within the submitting.
“Microsoft search high quality, their funding in search, every thing was not vital in any respect,” mentioned Eddy Cue, Apple’s senior vice chairman of companies, in keeping with the submitting. “And so every thing was decrease. So the search high quality itself wasn’t pretty much as good. They weren’t investing at any degree similar to Google or to what Microsoft may spend money on. And their promoting group and the way they monetize was not excellent both.”
Right here is extra on that:
Attention-grabbing story! -> Annie Lennox is partially why iPhone search remained Google and never Bing
From Apple’s John Gianandrea within the submitting: “{In 2018), a latest instance is ‘annie lennox first band’. Google will get ‘the vacationers’ as an online reply. Bing highlights the identical reply however… pic.twitter.com/TIvfFJwOcX
— Glenn Gabe (@glenngabe) February 26, 2024
What if Apple did undergo with it? There was so many rumors of Apple constructing an online search engine through the years.
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