Tubi’s new redesign desires to push you down the rabbit gap

Tubi is aware of that individuals fireplace up its app simply to see what occurs to be streaming somewhat than to seek for one particular factor, and the platform is attempting to embrace that actuality about itself within the type of a playful new model id.

Right this moment, Tubi started rolling out a brand new appear and feel for its login-free service that’s meant to emphasise how the streamer desires viewers falling down rabbit holes as they search by the hundreds of movies and collection it has to supply. That was additionally the idea behind Tubi’s 2023 Tremendous Bowl advert wherein individuals had been thrown down literal holes by anthropomorphic rabbits, and whereas the brand new branding is nowhere close to as unsettling, chief advertising and marketing officer Nicole Parlapiano mentioned in a press launch that it’s meant to convey a equally “enjoyable, daring and fascinating” vitality.

Together with a contemporary yellow brand and a bouncy splash animation, Tubi’s redesign introduces a brand new signature musical cue that sings out the platform’s identify and an general design language targeted on a shade of purple the corporate likes to check with as “turple.” Chatting with Vulture, Parlapiano pressured that whereas the rabbit gap idea is one thing Tubi has been attempting to push with its advertising and marketing for some time, up till now, “Tubi was not Tubi-ing in its correct type in every single place.”

Scrolling by Tubi now, the fundamental expertise isn’t all that totally different by way of usability, and discovering one thing to look at continues to be as simple as ever. However Tubi’s pivot to yellow / turple form of makes it appear to be the corporate took observe of Freevee’s seemingly imminent demise and thought, “Possibly that colour palette shouldn’t go to waste.”