- 2019-13%
- 2020-11%
- 2021-11%
- 2022-15%
- 2023-13%
CIRP mentioned in at the moment’s report that these Android customers who change to the iPhone are male and make much less cash than present iPhone customers. Most of those iPhone consumers change to a legacy mannequin to economize; having mentioned that, a shocking share will purchase the newest Professional or Professional Max mannequin.
For the 12 months that led to December 2023, 29% of Android customers who made the change to iPhone bought the
iPhone SE 3, the
iPhone 12, and the
iPhone 13/
iPhone 13 mini fashions. What’s fascinating right here is that the proportion of iPhone house owners upgrading to a type of fashions was decrease at 21% over the identical time interval. Throughout 2023, whereas 51% of Android switchers purchased an
iPhone 14 collection mannequin (that line was essentially the most present accessible for 75% of 2023), 56% of these upgrading their iPhone ended up with the
iPhone 14,
iPhone 14 Plus,
iPhone 14 Professional, and
iPhone 14 Professional Max.
iPhone fashions bought by Android switchers or iPhone upgraders
CIRP found that 37% of Android switchers purchased an
iPhone 14 or
iPhone 15 Professional collection mannequin whereas the variety of iPhone customers upgrading to a type of fashions was 43%. So why do Android customers switching to an iPhone sometimes begin with one of many lower-priced telephones? CIRP means that one motive is likely to be that lots of them are coming from lower-priced
Android telephones and the legacy and non-Professional iPhone fashions match their price range. That is smart.
Moreover, CIRP means that Android switchers won’t really feel the necessity to purchase the newest iPhone mannequin with the entire new bells and whistles. CIRP writes that for these new iPhone customers, “coming into the walled backyard, utilizing iMessage and FaceTime, and maybe pairing their cellphone with AirPods is sufficient of an improve.”
