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Sega introduced it has appointed Justin Scarpone, former govt at Disney and Scopely, as head of its transmedia efforts.
He will likely be govt vp and head of worldwide transmedia group, efficient April 1, 2024. The institution of a World Transmedia Group will permit the corporate to advance its transmedia technique throughout its large portfolio of mental property, akin to Persona, Like a Dragon, Offended Birds, and extra, within the coming years, the corporate mentioned.
Scarpone has over 30 years of expertise, with management roles at international leisure corporations akin to The Walt Disney Firm and Scopely.
Based mostly in Tokyo, Scarpone has specialised in growing and main large-scale leisure enterprise methods throughout Asia Pacific and the West which have produced important monetary outcomes. He has additionally been instrumental within the growth of gaming companies within the Asia area, launching hit titles akin to Line: Disney Tsum Tsum, Kingdom Hearts, and Marvel Future Struggle.
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Whereas at Walt Disney Japan, he was additionally in command of the corporate’s client merchandise division, overseeing the licensing and product distribution of all Disney, Pixar, Marvel, and Star Wars merchandise nationwide.
Sega has created quite a few characters and mental properties in its greater than 60-year historical past. In 2020, Paramount Photos co-produced the Sonic the Hedgehog film. The movie grew to become a worldwide blockbuster, ensuing not solely in sequels and the continued success of video games within the franchise, but additionally served as a catalyst for important development in merchandising, animation, dwell leisure, and different content material and repair classes.
Sega goals to duplicate this sort of success throughout its different IP. This sort of transmedia technique will function as a key development pillar over the subsequent decade.
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