Sunday, July 7, 2024

Samsung is making it tougher to know what kind of OLED TV you’re getting

A marketing image for Samsung's 83-inch S90C, its first OLED TV to quietly use an LG Display WOLED panel.
Enlarge / A advertising picture for Samsung’s 83-inch S90C, its first OLED TV to quietly use an LG Show WOLED panel.

Samsung

Samsung rejuvenated the OLED TV market when its show manufacturing subsidiary, Samsung Show, introduced QD-OLED two years in the past. Quantum dot-infused OLED panels introduced the promise of richer shade in comparison with LG Show’s white OLED panels (WOLED) and represented a viable competitor to what had develop into OLED TVs’ solely possibility. Numerous firms, from Samsung Electronics to Sony, bragged concerning the purported benefits QD-OLED introduced over WOLED. Samsung will not be so boastful today.

Samsung’s 2024 OLED TV lineup will characteristic TVs that use QD-OLED and WOLED panels. Samsung began doing this final yr with the 83-inch S90C. However this yr, it would reportedly be even tougher to inform if a brand new Samsung OLED TV has quantum dots.

Samsung introduced the entry-level S85D, the S90D, and the flagship S95D in January with out specifying the kind of OLED panel tech(s) concerned. But it surely was nonetheless obvious that the S90D would come with WOLED choices since Samsung mentioned it could are available 42-, 48-, 55-, 65-, 77-, and 83-inch sizes. QD-OLED would not are available 42, 48, or 83 inches.

However a report this week from Korean information outlet The Elec noticed by FlatPanelsHD mentioned, per a Google translation, that the opposite S90D display screen sizes could also be WOLED or QD-OLED.

Vincent Teoh, the show skilled behind the HDTVTest YouTube channel, in a video shared Saturday mentioned:

Samsung will not explicitly promote any of its 2024 OLEDs as QD-OLED.

Teoh added, although, that at a showcase Samsung just lately held in Frankfurt, there was a 55-inch S90D on show that he confirmed was QD-OLED, “primarily based on its subpixel configuration.”

The Elec reported this week, per Google’s translation, that Samsung’s use of each WOLED and QD-OLED for its S90D TVs stems from LG Show requesting that Samsung not place WOLED as lesser than QD-OLED. Notably, although, it is anticipated that Samsung’s most costly 2024 OLED TV, the S95C, will use QD-OLED for all sizes.

Samsung was lengthy proof against promoting OLED TVs, opting to promote LCD panels with quantum dots as its premium TV possibility as a substitute. Nonetheless, amid LCD manufacturing companions in China growing costs, rising shopper curiosity in OLED, and reported stress from the South Korean authorities, Samsung sought to get into OLED and ultimately shaped a partnership with rival LG.

The Elec additionally reported that Samsung is contemplating making its most cost-effective 2024 OLED TV, the S85D, solely obtainable with WOLED however that Samsung hasn’t made a closing resolution. When testing a unit on show at CES 2024, Teoh confirmed that that particular unit had WOLED.

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