TikTok launched a brand new Knowledge Portability API as a part of its efforts to adjust to the Digital Markets Act, which is being rolled out this week.
This characteristic offers customers on the platform the choice to decide on how their knowledge is dealt with between the platform and third-party apps. It aligns with TikTok’s ongoing efforts to reinforce person privateness, following its latest introduction of superior knowledge management instruments and the power to disable personalization within the app.
What’s Knowledge Portability API? TikTok’s Knowledge Portability API permits customers to authorize the switch of their info and third-party apps. This knowledge encompasses particulars resembling:
- Profile info.
- Posts info.
- Followers and following lists.
- Exercise.
- Direct messages.
At present, this characteristic is proscribed to the European Financial Space (EEA), however TikTok is actively engaged on making this API extra extensively accessible sooner or later.
Accessibility. TikTok’s Knowledge Portability API is globally accessible however at the moment restricted to certified candidates, particularly protecting knowledge for TikTok customers within the EEA. To qualify for entry, candidates should meet the next standards:
- Have a well-defined use case that requires entry to a number of of the listed scopes.
- Serve TikTok customers within the EEA and have the ability to distinguish them (the API is not going to return knowledge for customers exterior the EEA).
- Present high-fidelity UX mockups and move a privateness and safety assessment to make sure person safet.
What TikTok is saying. TikTok mentioned in a press release:
- “Knowledge Portability API will enable registered builders to request person permission to switch a duplicate of their TikTok knowledge.”
- “EEA customers will have the ability to authorise both a one-time or recurring switch, and can have the ability to choose particular classes of information or their full archive, permitting for steady and real-time knowledge portability.”
Authorized points. The DMA requires knowledge portability for platforms seen as “gatekeepers” by EU officers – nonetheless, TikTok disputes its designation as a gatekeeper. Whereas TikTok’s enchantment is pending, it should nonetheless put together for DMA compliance, aligning with the most recent laws. The platform defined:
- “As we’ve made clear, we absolutely assist the objectives of the DMA, however imagine that our designation dangers undermining the DMA’s personal said purpose by defending precise gatekeepers from newer opponents like TikTok and can proceed our authorized problem to the underlying designation.”
Why we care. If TikTok doesn’t adhere to the DMA, it’d face penalties and the danger of being inaccessible to its 134 million customers in Europe. This might critically hurt advertisers working campaigns within the EEA on the platform.
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Deep dive. Learn TikTok’s announcement in full for extra info.
