Google Adverts began limiting country-level location exclusion to 120 entities.
Transferring ahead, advertisers will obtain a warning notification if the variety of entities they enter exceeds this restrict.
Exclusion checklist adjustments. The problem was first flagged by Google Adverts advertising company PPC Sauce on X:
- “I’ve an exclusion checklist (all international locations however US, or Australia and so forth.) and have at all times been capable of simply plug it in till at the moment.”
The company then shared a screenshot of the warning notification despatched by Google once you surpass the 120-country restrict:
What Google is saying? Google Adverts Liaison Officer Ginny Marvin mentioned on X:
- “You will note this notification should you attempt to add greater than roughly 120 nation stage location exclusions. The purpose is to simplify location concentrating on workflows, and we advocate utilizing optimistic geographic concentrating on as an alternative.”
Why we care. Google’s pointers state that the place your advertisements shouldn’t seem is simply as essential for marketing campaign success as the place they need to seem, so eradicating advertisers’ management to restrict places might trigger concern. Nevertheless, advertisers seeking to exclude places they haven’t beforehand focused needn’t fear, as Google notes:
- “There’s no must exclude areas that you simply haven’t already focused — your advertisements received’t be proven in locations until you explicitly goal them.”
Deep dive. Learn Google’s information to excluding advertisements from geographic places for extra data.
