Telegram founder Pavel Durov introduced Wednesday that customers on the chat app with private accounts can now convert them into enterprise accounts by paying a month-to-month charge. This offers customers the flexibility to checklist data reminiscent of location and opening hours, which could be useful for small cafes and store homeowners.
A few of the different options for enterprise accounts contain organizing chats with coloration labels, utilizing computerized greetings or away messages, and shortcuts for fast replies. On his channel, Durov stated that Telegram plans to launch extra enterprise options this month together with a strategy to combine AI-powered chatbots for customer support.
“Telegram Enterprise accounts will be capable to seamlessly add chatbots as their invisible secretaries to reply to all or sure chats. With AI, these chatbots can convey customer support automation to a wholly new degree,” he stated.
Telegram is attempting to compete with WhatsApp Enterprise, which crossed the mark of 200 million month-to-month energetic customers final yr, with these new options. Nevertheless, a serious differentiation is that Telegram is charging a subscription charge to make use of enterprise options, whereas WhatsApp depends on the kind of conversations and frequency of chats to generate income.
Meta-owned WhatsApp launched many business-facing options final yr together with personalised buyer messages and flows to finish e-commerce transactions with out leaving the app.
During the last two years, Telegram has targeted on growing its enterprise via premium subscriptions, self-custodial crypto pockets, and public sale of premium usernames. The chat app, which has greater than 800 million customers throughout the globe, can be planning to launch its advert platform this month with a revenue-sharing program for channels.
